15+ Sales Call Script Templates to Close More Deals in 2026

What Is a Sales Call Script? (+ Modern vs Old-School Scripts)

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A sample sales call script is basically a roadmap for your conversation with a prospect. It outlines what you'll say during the introduction, how you'll ask discovery questions, handle objections, and close for the next step. 

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The goal isn't to sound like you're reading from a teleprompter—it's to give your reps a proven structure so they don't fumble through calls or forget to ask the questions that actually matter.

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Old-school scripts vs modern frameworks

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Here's where most companies get it wrong. Old-school scripts were rigid—word-for-word spiels that made reps sound like robots. 

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Modern sales call scripts are adaptive frameworks. They give your team talking points, key questions, and transition phrases, but leave room to actually listen and respond like a human being.

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Why conversation-based scripting matters now

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Prospects can smell a canned pitch from a mile away. Modern sales calls require conversation-based scripting because buyers want to feel heard, not sold to. 

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Your script should guide the flow, but your rep needs to adjust based on what the prospect cares about. That's how you build trust and actually move deals forward.

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What a good script does for your team:

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• Reduces anxiety for new reps who don't know what to say yet.
  
  
• Improves qualification by making sure the right questions get asked every time.
  
  
• Increases conversions because your messaging stays consistent and proven.
  
  
• Keeps calls focused so you're not wasting time on unqualified leads.

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When you shouldn't use a script

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This is important. There are situations where scripts don't fit. High-level enterprise accounts often need customized, research-heavy conversations. 

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Warm referrals already trust you, so a scripted approach can feel off. In those cases, use the framework as a mental guide but let the relationship lead the conversation.

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For everyone else? A solid sample sales call script is how you scale results without scaling chaos.

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Also Check: Cold Calling Scripts That Actually Work (With Examples)

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How to Write a High-Converting Sales Call Script (Step-by-Step)

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So how do you write a sales call script that actually converts? It's not about cramming in as many features as possible or hoping your prospect stays on the line. 

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It's about building a framework that moves the conversation forward at every step. Here's exactly how we do it.

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Step 1: Research + find context

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Before you even pick up the phone, know who you're calling. Check their LinkedIn, company website, recent news, or mutual connections. 

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This context lets you personalize the opening and shows you're not just another cold caller blasting through a list.

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Step 2: Create a strong opening line

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Your first 10 seconds make or break the call. Skip the "How are you today?" fluff. 

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Lead with something relevant—mention a trigger event, a mutual connection, or a specific pain point you know they're dealing with. Make it about them, not you.

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Here’s a full guide: Best Cold Call Opening Lines to Nail the First 15 Seconds (With Examples)

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Step 3: Identify the reason for the call

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Don't make prospects guess why you're calling. Be direct. "The reason I'm reaching out is..." works every time. 

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Whether it's a demo request, a follow-up, or a discovery call, tell them upfront so they know what to expect.

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Step 4: Ask discovery questions

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This is where most reps mess up. They pitch too early. Instead, ask questions that uncover the prospect's pain points, goals, and timeline. 

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Listen more than you talk. The better your questions, the easier it is to position your solution later.

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Step 5: Use storytelling + social proof

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People remember stories, not feature lists. Share a quick example of how you helped a similar company solve the exact problem your prospect mentioned. 

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Drop names if you can—"We helped a SaaS company like yours book 25 qualified demos last month." Social proof builds credibility fast.

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Step 6: Position the offer (tailored)

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Now you can pitch, but make it specific to what they told you. Don't run through your entire service list. 

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Focus on the one or two things that solve their exact problem. Tailored positioning shows you were actually listening.

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Step 7: Handle objections

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Objections are normal. Budget concerns, cold call timing issues, competitor comparisons—expect them and have responses ready. 

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The key is acknowledging the objection without getting defensive, then reframing it with value or a question that keeps the conversation moving.

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Step 8: Set next steps + close

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Never end a call without a clear next step. Book the demo, schedule a follow-up, send a proposal—whatever moves the deal forward. 

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Confirm the time, send a calendar invite, and recap what you'll cover. Vague "let's touch base soon" kills momentum.

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Script-building formulas that work

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If you're wondering how do you write a sales call script from scratch, these frameworks make it easier:

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• PASTOR: Problem, Amplify, Story, Transformation, Offer, Response. Great for discovery calls where you need to dig into pain points.
  
  
• SPIN: Situation, Problem, Implication, Need-Payoff. Perfect for consultative selling where you're guiding the prospect to their own conclusion.
  
  
• Consultative: Ask, Listen, Educate, Recommend. Works well when you're positioning yourself as a partner, not a vendor.

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Pick the formula that fits your sales motion, then customize it with your specific questions, objections, and proof points. That's how you write a sales call script that actually closes deals instead of just checking boxes.

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15 Best Sales Call Script Examples

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Here are sales call script examples you can actually use. These aren't theoretical—they're built from real conversations that book meetings and close deals. 

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Customize them for your offer, but keep the structure intact.

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1) Cold Sales Call Script (Outbound)

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Rep: "Hey [Name], this is [Your Name] from [Company]. I know I'm catching you out of the blue—do you have 27 seconds?"

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Prospect: "Uh, sure."

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Rep: "Perfect. I work with [similar companies in their industry] who are struggling with [specific pain point]. We've helped them [specific result]. Not sure if it's relevant for you, but worth a quick conversation?"

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Prospect: "Maybe. What exactly do you do?"

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Rep: "We help companies like yours [core value prop in 10 words]. If I'm way off base, just tell me. But if this sounds relevant, I'd love to ask you two quick questions to see if we're a fit. Fair?"

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Why this works: Pattern interrupt with the "27 seconds" line. No pitch dump—just relevance and permission to continue. This outbound sales call script gets past the initial resistance by being direct and respectful of their time.

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2) Sales Introduction Script (First-Time Call)

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Rep: "Hi [Name], this is [Your Name] with [Company]. The reason I'm calling is I noticed [trigger event—new funding, job posting, recent article]. Companies in your space are usually dealing with [pain point]. Does that sound familiar?"

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Prospect: "Yeah, actually. We've been looking at that."

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Rep: "Got it. Before I assume anything, can I ask—what's your current process for [relevant area]?"

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Prospect: "[Explains current situation]"

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Rep: "Makes sense. And what's working or not working about that right now?"

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Why this works: This sales introduction script leads with context, not a pitch. You're opening with research, asking permission, and using discovery questions to understand their world before you talk about yours.

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Dive Deeper Into: Sales Call Structure We Used to Generate $16,000,000+

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3) B2B Sales Discovery Call Script

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Rep: "Thanks for hopping on, [Name]. I've got about 20 minutes blocked—does that still work for you?"

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Prospect: "Yeah, that's fine."

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Rep: "Perfect. So just to set expectations, I want to learn more about what you're dealing with around [pain area], share what we do if it's relevant, and if there's a fit, figure out next steps. Sounds good?"

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Prospect: "Sure."

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Rep: "Cool. So first question—walk me through how you're handling [process] today."

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Prospect: "[Explains]"

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Rep: "And what made you open to exploring other options now?"

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Prospect: "[Shares pain point]"

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Rep: "Got it. If you could wave a magic wand and fix one thing about this, what would it be?"

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Why this works: This sales discovery call script sets the agenda upfront, then uses open-ended questions to uncover pain. You're not pitching yet—you're listening and qualifying.

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4) Sales Qualification Script (BANT/CHAMP)

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Rep: "Before we go too far, let me ask a few quick questions to make sure this makes sense. First—what's your timeline for making a decision on this?"

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Prospect: "Probably next quarter."

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Rep: "Got it. And is there a budget earmarked for solving this, or is this more exploratory?"

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Prospect: "We have a budget, but we're comparing a few options."

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Rep: "Makes sense. Who else is involved in the decision besides you?"

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Prospect: "Our VP of Sales and our CEO will need to sign off."

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Rep: "Perfect. Last thing—if we can show you [specific result], is this a priority or more of a nice-to-have?"

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Why this works: BANT (Budget, Authority, Need, Timeline) or CHAMP (Challenges, Authority, Money, Prioritization) keeps you from chasing deals that won't close. This script qualifies without feeling like an interrogation.

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5) Sales Pitch Call Script

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Rep: "So based on what you told me, sounds like the main issue is [pain point]. Here's how we solve that."

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Rep: "We work with companies like [similar company] who had the same problem. They were [specific pain]. We helped them [specific result] in [timeframe]. The way it works is [brief explanation of solution]."

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Prospect: "Okay, interesting. What does that cost?"

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Rep: "Fair question. Most clients see [ROI metric] within [timeframe], so the investment pays for itself pretty quickly. Let me ask—if we can deliver [result they care about], does the pricing conversation make sense?"

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Prospect: "Yeah, let's talk about it."

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Rep: "Perfect. Let's get a demo on the calendar so I can show you exactly how this works for your team. Does [day/time] work?"

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Why this works: This sales pitch call script follows the Problem → Value → ROI → CTA formula. You're not dumping features—you're connecting their pain to your solution and showing proof it works.

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6) Demo Call Script

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Rep: "Hey [Name], before we jump in, let me set the agenda. I want to show you how [solution] works, but more importantly, I want to make sure it actually solves what you're dealing with. Sounds good?"

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Prospect: "Yeah, that works."

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Rep: "Cool. Remind me real quick—what's the main thing you want to get out of this demo?"

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Prospect: "[Shares goal]"

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Rep: "Perfect. So here's what I'm going to show you. [Brief walkthrough of 2-3 key features tied to their pain]. As we go, jump in with questions. I'd rather this be a conversation than me just talking at you."

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[After demo]

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Rep: "So based on what you saw, does this solve [their main pain]?"

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Prospect: "Yeah, I think so. I just need to run it by my team."

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Rep: "Totally fair. What questions do you think they'll have that I can answer now?"

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Why this works: This demo call script sets expectations, ties the demo to their specific needs, and handles objections in real time. You're not giving a generic product tour—you're showing them how it solves their problem.

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7) Follow-Up Sales Call Script

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Rep: "Hey [Name], it's [Your Name] from [Company]. I saw you opened my email about [topic]—figured I'd give you a quick call to see if you had any questions."

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Prospect: "Oh yeah, I saw that. Just been busy."

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Rep: "Totally get it. Look, I don't want to take up a ton of your time. The email was about [brief recap]. Is this still something you're thinking about, or should I check back in a few weeks?"

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Prospect: "No, it's still relevant. Just haven't had time to dig in."

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Rep: "Got it. How about this—let's get 15 minutes on the calendar so I can walk you through exactly how this works. Then you can decide if it's worth pursuing. Does [day/time] work?"

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Why this works: This follow-up sales call script references a specific action (email open) and gives them an easy out while still pushing for a next step. You're not being pushy—you're being helpful.

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8) Inbound Sales Call Script

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Rep: "Hi [Name], this is [Your Name] from [Company]. I'm calling because you [filled out a form/requested a demo/downloaded our guide]. Do you have a minute?"

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Prospect: "Yeah, I do."

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Rep: "Awesome. Just to make sure I'm helpful—what made you reach out to us?"

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Prospect: "[Explains their situation]"

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Rep: "Got it. And are you actively looking at solutions now, or just doing research?"

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Prospect: "We're looking to make a decision in the next month or so."

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Rep: "Perfect. Let me ask you two quick questions, then I'll show you exactly how we can help. First—[discovery question]. Second—[qualification question]."

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Why this works: Inbound leads are already warm, so this inbound sales call script skips the cold intro and gets straight to qualification. You're confirming intent and moving them to the next step fast.

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9) Outbound Sales Call Script (Multi-Touch)

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Rep: "Hey [Name], this is [Your Name] from [Company]. I sent you a LinkedIn message last week about [topic]—not sure if you saw it. Do you have 30 seconds?"

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Prospect: "Uh, maybe. What's this about?"

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Rep: "No worries. I work with [similar companies] who are dealing with [pain point]. We've helped them [result]. Figured it might be relevant for you, but honestly, I don't know enough about your situation yet. Can I ask you one quick question?"

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Prospect: "Sure."

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Rep: "Are you currently using [tool/process] to handle [pain area], or is this something you're still figuring out?"

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Why this works: This outbound sales call script references a previous touchpoint (LinkedIn message) to create familiarity, then uses a soft ask to get them talking. It's conversational, not salesy.

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10) Voicemail Script

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Rep: "Hey [Name], this is [Your Name] from [Company]. I'm calling because I noticed [specific trigger]. We help companies like yours [result]. If that's relevant, give me a call back at [number]. If not, no worries—I'll try you again next week. Thanks."

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Why this works: Short, specific, and curiosity-driven. You're not pitching in a voicemail—you're giving them a reason to call back or expect your next call.

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11) Gatekeeper Navigation Script

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Rep: "Hi, this is [Your Name] with [Company]. I'm trying to reach [Decision Maker] about [specific topic]. Is he/she available?"

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Gatekeeper: "What's this regarding?"

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Rep: "It's about [pain point or result]. We work with [similar companies in their space]. I'm not sure if it's relevant, but I wanted to see if [Decision Maker] would be open to a quick conversation. Should I email instead, or is there a better time to reach them?"

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Why this works: Polite, confident, and specific. You're not being vague or dodgy—you're treating the gatekeeper like a partner, not an obstacle.

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12) Re-Engagement Call Script

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Rep: "Hey [Name], it's [Your Name] from [Company]. We talked a few months ago about [topic], but I never heard back. I figured one of three things happened—either you went with someone else, you decided not to move forward, or it's just not the right time. Which one is it?"

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Prospect: "Honestly, it just fell off our radar."

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Rep: "No worries. Is this still something you're thinking about, or should I just close the loop and stop bothering you?"

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Prospect: "No, we're still interested. Just got busy."

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Rep: "Got it. Let's get something on the calendar in the next week or two. Does [day/time] work?"

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Why this works: Direct and honest. You're giving them permission to say no, which ironically makes them more likely to re-engage. This script works for leads that went cold but never officially said they weren't interested.

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Learn More Here: Ways to Re-Engage Lost Leads (Templates & Email Sequences)

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13) Objection Handling Script

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1. Objection: "We don't have a budget right now."

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Rep: "Totally fair. Can I ask—if budget wasn't an issue, is this something you'd want to move forward with?"

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Prospect: "Yeah, probably."

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Rep: "Got it. So it's not a 'no,' it's a 'not right now.' When does your budget reset, and can we get this on your roadmap for then?"

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2. Objection: "Just send me some information."

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Rep: "Happy to. Before I do, can I ask what specifically you want to know? I don't want to spam you with a generic deck that doesn't answer your actual questions."

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3. Objection: "We're already working with [Competitor]."

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Rep: "Got it. Are you happy with them, or is there anything you wish they did better?"

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Prospect: "They're fine, but [pain point]."

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Rep: "Interesting. That's actually something we specialize in. Would it make sense to show you how we handle that differently, just so you have options?"

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4. Objection: "I'm too busy right now."

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Rep: "I get it. If I could show you how to [result] in less time than you're spending now, would 15 minutes be worth it?"

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Why this works: You're not arguing with objections—you're acknowledging them and reframing the conversation around value. These responses keep the deal alive instead of letting it die.

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14) Closing Call Script

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Rep: "Alright [Name], based on everything we've talked about, it sounds like this could save you [specific pain] and get you [specific result]. Is there anything holding you back from moving forward?"

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Prospect: "No, I think we're good."

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Rep: "Perfect. So next steps are [action items]. I'll send over the agreement today, and we can get you onboarded by [date]. Does that work?"

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Prospect: "Yeah, let's do it."

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Rep: "Awesome. I'll follow up with an email in the next hour confirming everything. Looking forward to working with you."

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Why this works: Assumes the sale, confirms ROI, handles final objections, and sets clear next steps. You're making it easy for them to say yes.

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15) Referral Ask Script

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Rep: "Hey [Name], I wanted to reach out because you've been a great client, and we've seen some solid results working together. I'm curious—do you know anyone else in [industry/role] who might be dealing with [similar pain]?"

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Client: "Yeah, actually. Let me think."

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Rep: "No pressure, but if anyone comes to mind, I'd love a warm intro. I'll take great care of them, just like we've done with you."

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Why this works: Simple, direct, and low-pressure. You're asking for referrals from happy clients who already trust you. This is the easiest way to generate high-quality leads.

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So, finally! These sales call script examples cover every stage of the sales cycle. Pick the ones that fit your process, customize them with your specific pain points and proof points, and train your team to use them as frameworks, not word-for-word scripts. 

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That's how you close more deals without sounding robotic.

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Sales Discovery Questions That Make Your Scripts Stronger

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Your sales discovery call script is only as good as the questions you're asking. Most reps lose deals because they pitch too early or ask surface-level questions that don't uncover real pain. 

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The truth is, discovery is where deals are won or lost. Ask the right questions, and closing becomes the easiest part of the process.

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Let's break down the questions that actually move deals forward.

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Pain-driven questions

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These dig into what's not working. You want the prospect to feel the pain again so they're motivated to fix it.

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• "What's the biggest challenge you're dealing with right now around [area]?"
  
  
• "How is [problem] impacting your team or revenue?"
  
  
• "What happens if you don't solve this in the next 6 months?"
  
  
• "Walk me through the last time [pain point] caused an issue for you."

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Process questions

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These help you understand how they currently handle the problem. You're looking for inefficiencies, manual work, or gaps you can solve.

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• "What's your current process for [task/goal]?"
  
  
• "Who's responsible for handling [area] on your team?"
  
  
• "How much time does your team spend on [task] each week?"
  
  
• "What tools are you using right now, and what's working or not working about them?"

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Priority questions

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Not every problem is urgent. These questions tell you if solving this is actually a priority or just something they're casually exploring.

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• "If you could fix one thing about [area] right now, what would it be?"
  
  
• "Where does this rank on your list of priorities for this quarter?"
  
  
• "What's driving the need to solve this now versus six months from now?"
  
  
• "Is this a 'nice to have' or a 'we need to fix this ASAP' situation?"

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Decision-making questions

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You need to know who's involved, what the process looks like, and how decisions actually get made. This keeps you from wasting time with someone who can't sign off.

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• "Who else is involved in making this decision besides you?"
  
  
• "What does your decision-making process typically look like for something like this?"
  
  
• "Have you bought something similar before? What did that process look like?"
  
  
• "What's the approval process on your end once you decide to move forward?"

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Budget and timeline questions

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These qualify whether the deal is real or just a tire-kicker situation. You're not being pushy—you're being respectful of both your time and theirs.

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• "Do you have a budget allocated for this, or is this exploratory?"
  
  
• "What's your timeline for making a decision?"
  
  
• "If everything looks good, when would you want to have this implemented?"
  
  
• "What happens if you don't hit that timeline?"

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Why discovery improves close rates by 30–50%

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When you skip discovery or rush through it, you're pitching blind. You don't know what they care about, so your pitch misses the mark. 

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But when you use a solid sales discovery call script with the right questions, you're doing three things that drastically improve close rates:

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1. You're uncovering real pain.
   
   When prospects tell you what's broken in their own words, they're selling themselves on why they need a solution. You're just connecting the dots.

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2. You're qualifying hard.
   
   Discovery questions filter out leads who aren't ready, don't have budget, or can't make decisions. That means your team stops wasting time on deals that were never going to close.

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3. You're building trust.
   
   Asking thoughtful questions shows you actually care about solving their problem, not just hitting quota. That's how you turn skeptical prospects into buyers.

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At Cleverly, we build discovery frameworks into our cold calling campaigns so our SDRs aren't just booking meetings, they're booking qualified meetings with decision-makers who have real pain and budget. 

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That's why our clients see $312 million in pipeline generated and close deals faster.

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So, the bottom line is - your sales discovery call script should spend more time asking than telling. Get the prospect talking, uncover what actually matters to them, and your close rate will jump. The pitch becomes easy when discovery is done right.

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Outbound vs Inbound Sales Call Scripts (Key Differences)

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Not all sales calls are created equal. The way you approach an outbound sales call script should be completely different from how you handle an inbound lead. 

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Why? Because the context, intent, and mindset of the prospect are totally different. Use the wrong approach, and you'll either lose warm leads or waste time on cold ones.

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Let's break down the key differences and when to use each type.

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Outbound: Low Context → Curiosity + Value First

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When you're making outbound calls, the prospect doesn't know you exist. They didn't ask for your call, they're probably in the middle of something, and they have zero context about why you're reaching out. 

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That means your outbound sales call script needs to do three things fast: grab attention, create curiosity, and deliver value before they hang up.

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Your opener has to interrupt their pattern without being annoying. That's why the best outbound scripts lead with relevance—a trigger event, a pain point you know they're dealing with, or social proof from a similar company. 

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You're not pitching yet. You're earning the right to have a conversation.

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Inbound: High Intent → Simplify the Call → Close Faster

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Inbound leads are a different beast. They already raised their hand. They filled out a form, requested a demo, downloaded your guide, or clicked on your ad. 

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They have context, they have intent, and they're expecting your call. Your job isn't to convince them to care—it's to qualify them fast and move them to the next step.

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The biggest mistake reps make with inbound calls is over-explaining. The prospect already knows what you do. 

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They don't need the full pitch. They need you to confirm they're in the right place, ask a few qualifying questions, and book the demo or next step. That's it.

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Key differences between outbound and inbound scripts

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When to use outbound scripts

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Use an outbound sales call script when you're initiating contact with prospects who didn't ask to hear from you. This includes cold calls, LinkedIn outreach follow-ups, or multi-touch sequences where you're reaching out based on triggers like job changes, funding announcements, or industry events. The goal is to create interest where none existed before.

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At Cleverly, our cold calling system uses proven outbound scripts to book 10–30 qualified appointments every month for our clients. We're not pitching on the first call—we're sparking curiosity and booking the real conversation. That's how we've made over 1 million cold calls and set 53,000 appointments.

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When to use inbound scripts

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Use an inbound script when the prospect already reached out—demo requests, form fills, content downloads, or pricing page visits. These leads have intent, so your script should focus on speed and qualification. Don't waste time explaining who you are. Confirm their interest, ask the right questions, and move them to the next step fast.

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Your outbound sales call script should build curiosity and earn attention. Your inbound script should qualify fast and close faster. Use the wrong approach, and you'll either annoy warm leads or lose cold ones. Match your script to the context, and your conversion rates will jump.

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Also Check: Cold Calling vs Warm Calling: Which Works Better for B2B Sales?

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7 Sales Call Script Best Practices

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A sales call script is only as good as how you use it. You can have the perfect framework, but if you're talking over prospects, skipping discovery, or pitching before you understand their pain, you're going to lose deals. 

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Here are seven best practices that separate reps who hit quota from reps who struggle.

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1. Keep the intro under 10 seconds

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Your opening line makes or breaks the call. If you take 30 seconds to introduce yourself, explain your company, and ramble through your value prop, the prospect is already checked out. Get to the point fast.

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❌ Bad intro: "Hi, my name is [Name] and I'm calling from [Company]. We're a leading provider of sales solutions that help companies like yours improve their outreach and generate more qualified leads through a combination of technology and proven strategies..."

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✅ Good intro: "Hey [Name], this is [Your Name] from Cleverly. I know I'm catching you out of the blue—do you have 27 seconds?"

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The difference? One respects their time. The other wastes it. Keep your intro tight, acknowledge that you're interrupting them, and earn permission to continue. That's how you get past the first 10 seconds without getting hung up on.

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2. Use pattern interrupts

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Prospects hear the same pitches all day. "How are you today?" and "Is now a good time?" are death sentences because they signal you're reading from a script. Pattern interrupts break that expectation and force the prospect to actually pay attention.

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Examples that work:

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• "Do you have 27 seconds?" (specific number grabs attention)
  
  
• "I'll be totally honest with you..." (creates curiosity)
  
  
• "Quick question—are you the right person to talk to about [area], or should I be talking to someone else?" (respectful and direct)

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Pattern interrupts make you sound human instead of robotic. That's the whole point of a sales call script—give structure without sounding scripted.

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3. Ask layered questions

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Surface-level questions get surface-level answers. If you ask, "Are you happy with your current solution?" they'll say yes even if they're not. Layered questions dig deeper and uncover real pain.

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Start broad, then go specific:

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• "What's your current process for [area]?" (broad)
  
  
• "And what's working or not working about that?" (uncover pain)
  
  
• "How is that impacting your team or revenue?" (quantify pain)
  
  
• "What happens if you don't fix this in the next six months?" (create urgency)

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Each question builds on the last. By the time you're done, the prospect has talked themselves into why they need to change. That's how discovery turns into closed deals.

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4. Speak 30–40% of the time

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If you're doing most of the talking, you're doing it wrong. The prospect should be talking more than you are. Why? Because the more they talk, the more you learn. And the more you learn, the easier it is to position your solution around what actually matters to them.

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A good rule: aim for 60/40 or 70/30 prospect-to-rep talk time. Ask questions, shut up, and listen. When they're done talking, ask a follow-up question instead of jumping into your pitch. Let them sell themselves on why they need help.

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At Cleverly, we train our cold calling SDRs to listen more than they talk. That's why we book qualified appointments instead of wasting time on leads who aren't ready. Discovery-first scripts work because they're built around the prospect, not the pitch.

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5. Use micro-yes questions

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Micro-yes questions are small commitments that keep the conversation moving forward. Instead of asking one big yes at the end, you're getting agreement at every step. This builds momentum and makes the final close feel natural.

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Examples:

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• "Does that make sense?"
  
  
• "Fair?
  
  
• "Sounds good?"
  
  
• "Is this still relevant, or am I off base?"

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Each micro-yes keeps them engaged and confirms they're following along. By the time you ask for the meeting or demo, they've already said yes five times. It's harder to say no at that point.

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6. Mirror and label (Chris Voss method)

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Chris Voss, former FBI hostage negotiator, teaches two techniques that work just as well in sales calls: mirroring and labeling. Mirroring is repeating the last 1–3 words the prospect said to get them to elaborate.

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Prospect: "We're just not seeing the ROI we expected."

Rep: "Not seeing the ROI?"

Prospect: "Yeah, we're spending a ton on ads but the leads aren't converting."

Labeling is calling out what the prospect is feeling to build rapport and uncover objections.

Rep: "It sounds like you're frustrated with the lead quality."

Prospect: "Exactly. We're getting volume, but not the right people."

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Both techniques make the prospect feel heard, which builds trust. And trust is what closes deals. Use these in your sales call script to go deeper without sounding like you're interrogating them.

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7. Never pitch before you understand pain

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This is the most important one. If you pitch before you understand their pain, your pitch won't land. You'll talk about features they don't care about, benefits that don't matter, and pricing that feels expensive because you haven't justified the value.

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Discovery comes first. Always. Ask questions, listen to what's broken, and get them to quantify the impact. Then—and only then—do you pitch. And when you do, tie everything back to what they told you.

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Rep: "So based on what you said—you're spending 20 hours a week on manual outreach, you're only booking 2–3 meetings a month, and your team is burned out—here's how we solve that."

Now your pitch feels personal, not generic. You're solving their exact problem, not pitching your entire feature list. That's how you close deals instead of just having conversations.

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Follow these rules, and your conversion rates will jump.

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How Cleverly Helps Companies Close More Deals With Better Sales Calls

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See, your team can have the best sales call script in the world, but it doesn't matter if they're talking to the wrong people. 

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Most companies waste time chasing unqualified leads, running outbound campaigns that don't convert, or letting their SDRs burn out making cold calls that go nowhere.

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That's where Cleverly comes in.

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We're a B2B lead generation agency that handles the entire outbound process for you—LinkedIn outreach, cold email campaigns, and cold calling—so your sales team only talks to qualified, ready-to-buy prospects. 

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No more wasted calls. No more chasing leads that ghost you. Just meetings with decision-makers who actually have budget, authority, and pain.

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Our numbers speak for themselves:

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We've helped over 10,000 clients generate $312 million in pipeline revenue and $51.2 million in closed revenue. Companies like Amazon, Google, Uber, PayPal, Slack, and Spotify trust us to book their sales calls. 

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We've made over 1 million cold calls, set 53,000+ appointments, and our system guarantees 10–30 qualified meetings every month—or we replace your SDR.

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Your sales team should be closing deals, not chasing cold leads. Let Cleverly handle the B2B lead generation so your reps can focus on what they do best - running killer sales calls with the scripts we've covered and closing deals that hit your revenue goals.

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Want to book 10–30 qualified sales calls every month? 

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🔥 Book a FREE Consultation →

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Conclusion

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A solid sales call script isn't about sounding robotic, it's about giving your team a proven framework that actually works. 

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Scripts accelerate onboarding, build confidence for new reps, and improve conversions across the board when they're used the right way.

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The key is adaptability. Take the templates we've covered, personalize them for your offer and your audience, and train your team to use them as guides, not word-for-word spiels. The best scripts evolve based on what's working.

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Record your calls, listen back, and optimize. What objections keep coming up? Where are prospects dropping off? What questions lead to closed deals? Use those insights to tighten your sales call script over time.

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Your reps have the framework. Now it's time to put it to work and close more deals.

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‍Frequently Asked Questions

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