Stop wasting money on agencies who neglect your account and a website that doesn’t convert. Use Google Ads to capture high-intent, qualified traffic from the thousands of people searching for your services every month.
We’ve audited hundreds of accounts and found high CPMs and low conversion rates are symptoms of the 4 most common mistakes below.
Fully done-for-you service that will launch your campaign within 10 days of onboarding.
Just fill out a short questionnaire and we’ll begin research and campaign setup.
We’ll show you all the ads, campaign structure and landing page for your approval.
We’ll setup conversion tracking and a custom and transparent metrics dashboard.
We proactively and consistently optimize your account to hit your goals.
We take our own advice.
We burnt through several Google Ad agencies, and iterated our offer and landing pages enough times to crack the code on what really gets results. Since then, we’ve turned hundreds of accounts around.
We turned around a failing Google Ads campaign and drove 752 leads in only 90 days!
Learn how we reduced an existing campaign’s cost per lead by 67% and scaled to $20k+/month.
See how we dropped this client’s lead cost by 85%+ and managed to 6x the monthly lead count.
Our client spent $1,505 on paid ads with a terrific return of $81,358 in new revenue.
A Smart Shopping Campaign helped the client compete with big brands like Lowe's.
We fixed disapproved ads that were killing performance directly with Google.
We constantly adapt strategies for Google’s algorithm and your competition, while applying proven principles that save you from wasting spend.
We do extensive upfront keyword research to isolate only the most relevant, cost-efficient bottom of funnel terms. Then we write ad headlines and descriptions that drive high click-through-rates.
First, we organize campaigns, ad groups and keywords using our proven structure, then we get advanced and optimize bidding strategy, impression share, SKAGs, negatives, geo, device and much more.
Landing pages should match what people expect after clicking on your ad, and shouldn’t include much else. For example, we hide your menu in landing pages and make your hero text extremely clear.
You get a transparent dashboard to see the most important metrics, such as total spend, cost per click, number of conversions, cost per conversion and more.
You’ll pay Google directly for ad spend (per click) and then pay Cleverly’s monthly management fee.
Google PPC is best for:
1. Established businesses already making consistent sales with a strong offer. If you’re not making over $10K/month in sales, you should use free marketing efforts to achieve product-market fit before scaling with PPC.
2. Businesses that can spend at least $1,000/month in Ad spend. Anything under $1,000/month will be too slow to get meaningful data and drive a meaningful volume of conversions.
3. Businesses that can commit to at least 3 months.
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns.
All we need is your 10 Google account ID, so we can request access. If you don’t have a Google Ad Account, set one up here. We manage all your ads inside your Google Ads Account, which you own and can access anytime. We’ll also show you how to navigate your Google Ads account.
We’re fully done for you, so we don’t need much from you beyond our onboarding form and initial feedback on keywords and ad copy. However, businesses that actively communicate with us perform better. For example, your feedback on conversions, lead quality and overall expectations are valuable. Furthermore, the more you hone your offer and the more marketing assets you create, the better campaigns perform.
All strategy and campaign iterations are managed by our in-house, US-based PPC team. Our production team is responsible for campaign setup. They’re a network of highly vetted, trained, and trusted team members who work around the clock and are worldwide. That’s how we keep our prices low and allow for quick campaign setups. We handle everything from keyword, competitor, and offer research to retargeting campaigns. In the initial questionnaire, we ask a series of questions to better understand your business, so we know what to look.
Yes, for 100% transparency, you’ll get a custom dashboard that you can access 24/7 to check the performance of your campaigns. Secondly, you’ll receive weekly updates from your campaign manager.
Landing pages are used to send targeted traffic to pages custom tailored for that traffic, so you convert higher than your website’s homepage. There are two primary use-cases for landing pages: 1. For special giveaways, lead magnets and offers. 2. For specific ad campaigns, audiences or product/service lines. When using our custom landing pages we can make quick changes to content and split test headlines or other elements, while building out custom tracking more easily. In our tests, sending traffic to most websites converts at 0%-3%. Our landing pages typically convert anywhere from 3%-20%.
This is why our landing pages increase conversions:
A) Experience. Our executives have built over 100 combined landing pages and websites, most of which outperform industry standards on converting cold traffic. We’ve studied most of the great copywriters, designers, marketers and sales leaders and methodologies, including but not limited to: StoryBrand, David Oglivy, Josh Braun, Russel Brunson, Chet Holmes, Pedro Cortés, DigitalMarketer, Jeb Blount, Seth Godin, Dan Kennedy and more.
B) Process. We don’t build landing pages without a thorough research process, structured implementation of CRO principles, design standards with high attention to detail, clear and concise copywriting, and ongoing iteration protocols based on results.