View the proven strategies that get our clients more leads and closed deals.

Jim runs a directory platform for financial advisors (CFP’s, CPA’s, and EA’s). We took a straightforward approach and built a list of his dream prospects with specific titles he provided.

Jim’s company helped solve the biggest pain point (getting clients) for a specific market, so his message resonated immediately. Coupled with a “free trial” offer, our client received interested replies every day.

Our client partnered with local brokers, so we restricted our target list using NYC Zip Codes (instead of the typical Region). The result? Although the prospecting list was small, the list was highly targeted and pre-qualified.

Our client received dozens of replies in the first few weeks because of a copy tactic we call the “Crispy Question.” We use this strategy to elicit responses, start conversations, and gather intel where the prospect is in the buyer’s triangle. The plan worked well, and our client was able to move prospects down the sales process and close deals successfully.

Steve manages a donor management platform to help NPOs identify, attract, and retain charitable donors. To create a list of nonprofits, we used advanced filters like Company Types and used keywords and titles to tighten it further.

Steve’s campaign caught the attention of his prospects early in the drip sequence because he helps solve one of the biggest problems nonprofits face: getting donations. We piqued his prospects’ curiosity early in the connection request message and coupled it with a casual 2nd touch to get Steve a flood of responses.

Her prospecting list consisted of sales managers and executives. We filtered results by seniority and work experience to filter out junior prospects. Sales roles are typically more active on the platform, so Beverly was able to successfully connect with hundreds of her peers.

We highlighted Beverly’s accomplishments and sales experience to successfully pique her prospect’s curiosity. Her strong background and her track record of beating projections helped her receive offers from dream companies.

Our client reached out to local service-based businesses (plumbers, HV/AC, etc.), because of how huge of an impact SEO tends to have on their revenue. This resonated extremely well.

Because of COVID-19’s impact on local businesses, our messaging was empathetic to that fact, so we didn’t upset struggling CEOs. We asked prospects about their current marketing strategy, so Seth could pinpoint exactly what wasn’t working for them, so he could take on a consultative talk track.

Cleverly niched Brand Simplexity down to target Founders of startups in his local area, Toronto, Canada. People with the job title of “Founder” are a good signal that they have funding or are looking to scale sales and marketing. By targeting regions local to our client, Cleverly’s data has shown a dramatic increase in acceptance rates from the natural trust built from the ‘local effect’.

We kept the copy short, asking an open-ended question in touch two so our client didn’t come off as spammy by pitching too early.

Burt’s product only applies to experienced CPAs that need to take CPEs courses to maintain their license. We targeted Accountants with 10+ years of experience to niche him down further, which quickly expanded his network with potential prospects.

We opted for a straight pitch in the Connection Request because there was a constant need for Burt’s product in the marketplace. Although we don’t generally recommend a direct approach, our client could qualify prospects straight away, which led to better quality conversations.

Our client was looking to fill a senior financial analyst/manager position so we focused on targeting junior level finance titles (including university students). We narrowed the search using a local geographic filter and Rob was able to connect with numerous qualified candidates.

Because junior level titles don’t get messages often, we took a straightforward approach with Rob’s campaign. We gave a brief background on Cadilus and that Rob was looking to fill a few senior finance positions. He got dozens of interested replies and ultimately found the right candidate for the position.

Codepro Studios initially wanted to target every industry. Eventually, we narrowed their prospecting lists locally within sectors they’ve had success in the past. By niching down, we were able to target critical functions and titles that were more likely to respond and see the need for their services.

Our client’s key differentiator was how fast they could build robust mobile apps and prototypes at more affordable rates versus competitors. To address skepticism around the quality of their apps, we included case studies and examples of work they’ve done. This tactic effectively squashed most objections, and our client successfully booked meetings that ultimately turned into clients.

Dr. Fleming is going straight for high-level business executives, who are busy and messaged often. To stand out, we used a lesser-known targeting filter to target execs who have “been at their company for 6+ years”, so we could mention that in connection requests which shot us well above a 30% acceptance rate.

Most executive coaches sound the same on LinkedIn. That’s why we doubled down on the fact that Kevin holds a doctorate, and applies a unique neuroscience approach to truly change the behavior of C-Suite executives. Our tone was short and direct, but polite, to appeal to seasoned business leaders.

Our client’s bread and butter was operations and processes automation, so we focused on an industry that can see an immediate benefit with efficiency – logistics and distribution. We focused on rapidly growing, small to medium-sized companies that would most likely have these issues to narrow his prospect list further.

For messaging, we focused on speeding up workflows and reducing manual tasks. These are top-of-mind problems for logistics and distribution companies, so our client received responses asking for more information from the start of the campaign. We also positioned our client as a trusted partner with industry experience to optimize further for positive replies.

Chris is a freelance copywriter known for his coaching work helping other writers in the space get more clients and charge higher fees. It was very easy to build a targeted list of freelancers that would resonate with our client.

Since Chris is also a copywriter, he understands what his prospects want and need the MOST - getting more (and better) clients. Understanding this, it was very easy to frame Chris as the go-to copy coach to continually land gigs. The messages worked like gangbusters and he was able to generate a ton of engagement.

HR Starters helps streamline the recruiting process by tracking interviews and finding top candidates (among other things). For Kaelyn’s initial campaign, we focused on HR directors in insurance firms because they would be most receptive to her offer.

Kaelyn’s campaign was so successful because insurance firms have a notorious reputation for having high turnover rates, and therefore a ton of demand for her product. We centered our messaging to help solve one of the biggest problems in the industry to start conversations with decision makers.

William helps insurance brokers and agents save their clients on niche health plans. To minimize prospects that don’t offer group health plans, we combined boolean keywords and title filters to weed out prospects our client couldn’t work with.

For William, we utilized a “no-lose” offer (free health plan evaluation) to engage prospects. We strengthened his messaging further by mentioning his ACA compliance specialty. Will booked dozens of meetings every month and successfully 3X’d his investment with us.

Haydee was looking for a project management role in LA, so we created a list of senior PM managers. Instead of targeting top executives, we focused on prospects with direct hiring influence. The result? Her prospects resonated with her messaging and she successfully expanded her network.

Haydee’s core messaging centered around her background, her accomplishments, and that she’s looking for new opportunities. This simple, straightforward approach worked extremely well and she secured dozens of interviews, which ultimately led to her getting hired.

Joseph offered Data Science courses, so we crafted his target list using the keyword “Data” in job titles nationwide. Although there were a few exceptions, we successfully connected him to hundreds of decision-makers in various industries.

Joseph’s messaging combined an irresistible offer (a free 30-day trial) with strong social proof (working with teams at notable companies like Deloitte and P&G) to generate massive success. Also, because his target audience is continuously looking to improve their data science chops, our client closed deals with little effort.

We focused on reaching out to consultants & coaches because of her extensive experience in social work. This allowed us to position her as someone who not only writes for this market, but as a copywriter that actually understands the business model inside and out.

We combined humor, concise messages, and a free copy audit to add value, while generating responses from potential prospects. This avoids the issue of spamming brand new connections or coming off as salesly on the platform.

Our client consults web dev teams to avoid liability and make their websites more accessible, which is usually handled by an accessibility professional. Because Ken had a very specific and mentionable persona, we were able to create a hyper-targeted list of these users.

Our messaging spoke directly to the problems accessibility professionals face everyday. By mentioning his experience at the DOJ and his work with enterprise companies, we conveyed that Ken has an acute understanding on solving accessibility. This ultimately led to a plethora of responses.

When we first launched Mike, we targeted every title Director and up, with minimal traction. After shifting to other L&D / HR leaders, Mike started to generate more conversations because he was speaking directly to colleagues.

For this campaign, we focused on what companies needed help with the most during the pandemic, which was outplacement services for laid-off employees. To make his offer irresistible, Mike offered this service for free to provide proof of concept, which proved effective in getting interested parties on the phone.

Mike started his campaign targeting C-suites and Owner level titles, but with minimal traction. After we transitioned to connecting with other professionals in the Human Resources space, his connection rate and reply rate skyrocketed. That uptick in results is mainly due to Mike’s relatability with HR professionals, allowing him to more easily connect on specific pain-points and motivations pulled from his background in that department.

Mike’s outbound messaging strategy revolved around his strong social proof (he worked with over half of the Fortune 500 companies). Because he worked with recognizable names, it was easy for Mike to pique his prospects’ interests and share his process.

Brian helps real estate investors move over to a series LLC to protect their assets. For his prospect list, we used a little-known boolean tactic to filter out different kinds of “investors” to keep his list focused on real estate.

A lot of real estate investors aren’t switching over to a series LLC because they don’t think they will ever get sued, so we focused on unearthing this problem. This strategy piqued interest and prospects responded to learn how Brian can protect them from lawsuits.

Our client was the President of his company, so he wanted to reach out to other Owners and C-suite executives in commercial real estate. We used Sales Navigator’s “Title” and “Seniority Level” filters and augmented them with keywords in the “Company” filter to create a hyper-targeted list of his peers.

We leveraged our client’s massive social proof (responsible for $5.2B in commercial real estate funding) to intrigue prospective clients to get on the phone. We strengthened the messaging with a free consultation which competitors usually charge for, and our client got dozens of meetings booked.

Liz creates online sales training programs for enterprises. Initially, we focused on executives because they had the final say in approving her service, but with little engagement. After we switched to sales trainers, we saw her conversations explode. This is mostly because her new target audience was more involved with the process and, therefore, more receptive to learn more.

Most enterprise sales teams already have training in place for employees. But, these are usually dull, ineffective, and outdated. Knowing this, we offered to share relevant examples of her company’s work to compare. This strategy highlighted a problem her prospects didn’t know they had, and after viewing her samples, they were open to learning how they can improve their processes.

Mauricio created efficient tax-free retirement high net worth clients so we focused on profiles with VP and C-suite titles, with 10+ work experience. This narrowed the list to high income earners that Mauricio can work with.

Retirement is usually not on the top of people’s minds, so our messaging focused on how Mauricio can help create a “recession-proof” income source. Especially amidst the CV-19 pandemic, our client received a bunch of inquiries on ways to protect their assets and retire comfortably

We focused only on executives, such as Director and VP-level prospects. We’ve found that these titles usually have the income and experience necessary to start a franchise business, and therefore would make for ideal prospects.

This campaign ran during the peak of the CV-19 pandemic, so our messaging highlighted how franchising can help secure a stable retirement versus investing in the stock market, which was volatile at the time. The copy was timely and therefore generated hundreds of interested replies for our client.

Northwestern Mutual offers financial planning services. Many of Peyton’s successful clients were engineers so we focused on this title so we could include a mentionable persona in his outreach strategy. We also exclusively targeted fellow UTK alumni to strengthen his connection request. It worked well and his target audience were eager to connect.

Peyton used a straightforward approach by politely asking for an introduction call with great success. This tactic was especially effective because he’s reaching out to other UTK alumni, so prospects were more inclined to network and get on the phone. He was able to learn more about their financial situation and pitch how they could benefit from his services.

Paul focused on placing technical roles so we focused our search on local, mid-level executives in high turnover industries with a lot of passive candidates. We tweaked targeting using boolean keywords to get more granular and laser-focused until his inbox was flooded with qualified candidates.

Paul uses LinkedIn regularly to find candidates, and he’s found that prospects are often wary of accepting requests from recruiters. We called out this “hidden objection” in his messages and offered prospects the opportunity to explore open positions if they were interested. This tactic was extremely successful and he was able to place multiple senior roles for his clients

Our client was a former Fortune 500 VP, so we went after other enterprise VPs. This rapidly grew our client’s professional network because he was going after people with similar backgrounds and experiences.

Our outbound campaign was successful because Cleverly demonstrated that since our client has done it, they can do it too. This helped reaffirm our prospects’ beliefs of success and led to dozens of profitable conversations.

Cleverly niched Thrive Social down to target manufacturing companies only since they specialize in that space. This allowed us to position them as the absolute best agency for that industry, while allowing us to write more custom messaging.

We created a custom offer for this campaign of a free analysis on paid media and competition which made for a super compelling hook to use in messaging. Once prospects agreed to this analysis, Megan built a custom report for each lead, which made for a natural close once she could prove her value.

Tina already had an extensive network of home care providers. So, to build her list of dream prospects, we took a deeper dive into her contacts to identify specific titles and seniority levels that were most likely to engage with her.

From onboarding, Tina told us that many home care providers didn’t have a robust veteran care program. Our messaging highlighted this problem and positioned her as an advisor that can help. This approach was extremely effective and many decision makers were eager to learn her process.

Denis specialized in working with consumer electronics companies, so we niched down by targeting business leaders in that vertical. Our client also had some notoriety working with these companies, so we were able to quickly expand his professional network on Linkedin.

Transparent House’s messaging was so successful in generating replies because of their social proof - producing for global brands like Apple & Samsung. We also made the call-to-action “frictionless” by asking prospects if they wanted to see some examples of their work.

Upflex is a global coworking network dedicated to incorporating safe work spaces to increase occupancy amidst the pandemic. We were looking to bring more partners into the platform so our team used a combination of industry, seniority, boolean, and company filters to target coworking company owners and CEOs.

Because it didn’t cost anything to become a partner on the platform, Upflex got a ton of interested prospects throughout the campaign. Keeping the workplace safe and sanitized was also top priority at the time which propelled their campaign’s success further.

Instead of niching down to a specific industry, our client reached out to local business owners near her office in Arizona. Because their agency is locally based, this creates what’s called the “neighborhood effect” — where prospects are more likely to trust people in their own city or state, more than those outside the region.

We positioned Tiffany as a resource to contact about anything branding or design related, instead of pitching straight out the gate. To further capitalize on the neighborhood effect, we highlighted her work for a client, a locally recognized coffee bean roaster and supplier, and how she got them featured in Forbes.

William’s target audience were exclusively real estate sellers so to tighten his prospecting list, we used a boolean tactic to exclude buyers & investors. We were able to connect William with interested sellers and limit irrelevant personas.

Our messaging relied heavily on William’s social proof as a TV show host and how he helped sellers get more exposure. His audience was very receptive to selling 9% more properties and his inbox soon flooded with interested replies.

Stephen helped sales & marketing teams at NPOs integrate new technology for their organization. Because professionals in these two departments are very active on LinkedIn, he received a ton of engagement throughout his entire campaign.

We focused on how Stephen could save NPOs thousands of dollars by eliminating unneeded software. We focused on a free tech stack audit to streamline their workflow instead of asking directly for a sales call. This “no strings attached” approach was extremely successful and Stephen successfully landed deals for his agency.