15+ Real Estate Cold Calling Scripts That Convert in 2025 (Free Templates)

Why Cold Calling Still Works for Real Estate in 2025

‍

Cold calling in real estate isn't dead—it's just evolved. While other agents are waiting for Zillow leads to trickle in, the ones who pick up the phone are building real relationships and closing actual deals.

‍

Here's why it still works: personal connection builds trust faster than any email drip campaign or Facebook ad ever will. 

‍

When someone hears your voice, asks questions, and gets real answers in real time, you're not just another marketer in their inbox—you're a real person who can help them buy or sell a home.

‍

The numbers back this up. According to HubSpot, 82% of buyers accept meetings when actively reached by phone. Data shows that personal contact remains the top source for seller leads. 

‍

And from cold calling statistics (and our own calling data at Cleverly—after making over 1 million cold calls)—we've seen that real estate cold calling scripts that sound natural and consultative consistently outperform generic pitches.

‍

But here's what's changed in 2025: cold calling real estate works even better when you combine it with other channels. 

‍

A hybrid approach—calling + LinkedIn connection requests or a quick follow-up SMS—can increase your contact rate by up to 40%. 

‍

Bottom line? 2025 is about quality scripts + consistency + the right tech. Nail those three things, and you'll outwork (and out-close) 90% of agents in your market.

‍

Anatomy of a High-Converting Real Estate Cold Calling Script

‍

Not all scripts for cold calling real estate are created equal. The ones that actually convert follow a specific structure—and it's not complicated. 

‍

Here's what separates a script that gets meetings from one that gets hang-ups.

‍

1. Personalized Introduction

‍

Start with their name, a property reference, or a neighborhood mention. This immediately tells them you're not reading from a generic list. 

‍

Instead of "Hi, I'm calling homeowners in the area," try "Hi Sarah, I noticed your property on Maple Street has been in your family for a while." Personalization kills the robocall vibe instantly.

‍

Nail first 15-seconds: Best Cold Call Opening Lines

‍

2. Clear Value Proposition

‍

State what's in it for them—fast. Don't make them guess why you're calling. A strong value prop sounds like: "I help homeowners in your neighborhood sell faster and often at above market value." No jargon. No fluff. Just a clear reason they should keep listening.

‍

3. Empathy + Curiosity

‍

This is where most real estate cold calling scripts fall apart. Instead of pitching, ask open-ended questions to uncover their real motivation. 

‍

"Have you thought about what you'd do with the equity in your home?" or "What's keeping you in the area right now?" These questions create dialogue, not a one-sided pitch.

‍

4. Qualifying & Next Step

‍

Don't let the call end without a clear next step. If they're interested, book a follow-up call or schedule a property walkthrough. 

‍

If they're not ready, ask permission to check back in 3–6 months. Always move the conversation forward.

‍

5. Natural Close

‍

Keep the tone friendly and consultative, not pushy. A great close sounds like: "Does it make sense to spend 15 minutes next week walking through your options?" You're offering help, not forcing a decision.

‍

Pro tip: Always adapt your tone based on lead temperature. A cold lead needs more rapport-building. A warm lead or referral can move faster. The best scripts for cold calling real estate are flexible, not rigid.

‍

‍

15+ Proven Real Estate Cold Calling Scripts for Every Scenario

‍

Here are 15+ free cold calling scripts for real estate lead generation—refined by top agents and outbound teams. These aren't theories. 

‍

They're battle-tested scripts you can plug directly into your calls today.

‍

1. FSBO (For Sale By Owner) Script

‍

When to Use: Calling homeowners selling without an agent. They want control but often underestimate the work involved.

‍

Script Example:

"Hi [Name], I saw your home on [Street] is for sale. First off—congrats on taking that step. I'm curious, have you had any challenges getting showings scheduled or handling all the paperwork on your own? I work with a lot of FSBO sellers who just want a second set of eyes. Would it make sense to chat for 10 minutes about what's working and what's not?"

‍

Pro Tip: Don't bash their decision to go FSBO. Show respect, then position yourself as a resource, not a critic.

‍

Goal: Book a consultation to discuss challenges and offer support.

‍

2. Expired Listing Script

‍

When to Use: Reaching out to sellers whose listing just expired. They're frustrated but motivated.

‍

Script Example:

"Hi [Name], I noticed your listing on [Address] recently came off the market. I'm sure that's frustrating after all that time. I specialize in helping homeowners in [Neighborhood] get their homes sold when the first attempt didn't work out. Can I ask—what do you think kept it from selling? I'd love to share a few ideas that might help if you decide to relist."

‍

Pro Tip: Lead with empathy. They've already been burned once, so don't oversell. Just listen and offer insight.

‍

Goal: Identify why it didn't sell and book a listing appointment.

‍

3. Open House Follow-Up Script

‍

When to Use: Calling attendees who came to your open house but didn't leave ready to buy.

‍

Script Example:

"Hi [Name], this is [Your Name] from the open house on [Street] last weekend. I wanted to follow up and see what you thought of the property. Did it check most of your boxes, or were there things that didn't quite fit? I'm showing a few similar homes this week if you want to take a look."

‍

Pro Tip: Reference something specific they mentioned during the open house to jog their memory.

‍

Goal: Gauge interest and schedule a private showing.

‍

4. Neighborhood Prospecting Script

‍

When to Use: Cold calling homeowners in a target neighborhood where you want more listings.

‍

Script Example:

"Hi [Name], my name is [Your Name] and I'm a real estate agent focused on [Neighborhood]. I've helped a few families on your street recently, and I'm reaching out to see if you've ever thought about selling or if you know anyone in the area who might be considering it. No pressure—just wanted to introduce myself."

‍

Pro Tip: Name-drop a nearby street or recent sale to build credibility. It shows you're active in their area.

‍

Goal: Plant a seed and ask for referrals.

‍

5. Buyer Lead Script (New Home Seekers)

‍

When to Use: Calling inbound leads who submitted info looking for homes to buy.

‍

Script Example:

"Hi [Name], I got your inquiry about homes in [Area]. I'd love to help you find the right place. Quick question—are you looking to move in the next few months, or are you still in the early research phase? Either way, I can send over some listings that match what you're looking for."

‍

Pro Tip: Qualify their timeline fast. Don't spend 30 minutes with someone who's "just browsing" for fun.

‍

Goal: Qualify intent and book a showing or discovery call.

‍

6. Seller Lead Script (Potential Listers)

‍

When to Use: Calling leads who expressed interest in selling their home.

‍

Script Example:

"Hi [Name], you recently filled out a form about selling your home on [Address]. I'm [Your Name], and I work with homeowners in [Area] to get top dollar and a smooth sale. What's driving your decision to sell right now? Are you relocating, upsizing, or just exploring your options?"

‍

Pro Tip: Don't pitch. Ask questions and listen. The more they talk, the better you can tailor your approach.

‍

Goal: Uncover motivation and schedule a listing consultation.

‍

7. Absentee Owner Script

‍

When to Use: Targeting property owners who don't live in the home they own (often rentals or inherited properties).

‍

Script Example:

"Hi [Name], I'm reaching out because I noticed you own a property on [Street] but don't live there. I work with a lot of out-of-area owners who are looking to sell without the hassle of managing repairs or showings from a distance. Have you ever thought about selling, or are you happy keeping it as is?"

‍

Pro Tip: These owners often don't think about selling until someone brings it up. Plant the idea casually.

‍

Goal: Determine interest level and offer a hassle-free selling process.

‍

8. Landlord Script

‍

When to Use: Calling landlords who may be tired of property management and open to selling.

‍

Script Example:

"Hi [Name], I'm [Your Name], a real estate agent in [Area]. I work with landlords who are thinking about cashing out on rental properties, especially with the current market. Are you still happy managing tenants and maintenance, or have you thought about selling and freeing up that time and capital?"

‍

Pro Tip: Focus on the pain points—tenant issues, repairs, time investment. Position selling as relief, not loss.

‍

Goal: Qualify frustration level and discuss a potential sale.

‍

9. Investor Script (Buyers & Flippers)

‍

When to Use: Calling real estate investors looking for deals or off-market opportunities.

‍

Script Example:

‍

"Hi [Name], I'm [Your Name] and I work with investors in [Area]. I come across off-market deals pretty regularly—distressed properties, motivated sellers, that kind of thing. Are you actively looking to add to your portfolio right now, or are you taking a break?"

‍

Pro Tip: Investors are transactional. Skip the small talk and get straight to the opportunity.

‍

Goal: Add them to your investor list and alert them to deals first.

‍

10. Referral Script

‍

When to Use: Calling someone who was referred to you by a past client or mutual contact.

‍

Script Example:

"Hi [Name], [Referrer's Name] suggested I give you a call. They mentioned you might be thinking about buying or selling in the near future. I helped them with [specific detail], and they thought we'd be a good fit. Do you have a few minutes to chat about what you're looking for?"

‍

Pro Tip: Mention the referrer early and often. It's instant credibility.

‍

Goal: Build trust quickly and book a consultation.

‍

11. Past Client Re-Engagement Script

‍

When to Use: Reconnecting with clients you helped 3–5 years ago who might be ready to move again.

‍

Script Example:

"Hi [Name], it's [Your Name]—we worked together a few years ago when you bought your place on [Street]. I wanted to check in and see how everything's going. Are you still loving the neighborhood, or have you thought about making a move? Either way, I'd love to catch up."

‍

Pro Tip: Keep it warm and personal. Don't jump straight into a sales pitch.

‍

Goal: Re-establish the relationship and uncover any new needs.

‍

12. Market Update / CMA Script

‍

When to Use: Offering a free Comparative Market Analysis to homeowners in your target area.

‍

Script Example:

"Hi [Name], I'm [Your Name], a local agent in [Neighborhood]. I've been tracking home values in your area, and I wanted to reach out because your home on [Street] has likely increased in value quite a bit over the last year. Would you be interested in a free market analysis so you know what your home's worth? No obligation—just helpful info."

‍

Pro Tip: Lead with value, not a listing pitch. Most people are curious about their home's worth.

‍

Goal: Get permission to send a CMA and start a conversation.

‍

13. Just Listed Script

‍

When to Use: Calling neighbors around a home you just listed to generate buzz and find potential buyers or sellers.

‍

Script Example:

"Hi [Name], I just listed a home on your street at [Address], and I wanted to give you a heads-up before it hits the market publicly. Do you know anyone looking to move into the neighborhood? Also, if you've ever thought about selling, now's a great time—buyer demand is really strong."

‍

Pro Tip: This positions you as the neighborhood expert and opens the door to seller conversations.

‍

Goal: Get referrals and identify potential listings nearby.

‍

14. Just Sold Script

‍

When to Use: Calling neighbors after you close a deal in their area to showcase your success.

‍

Script Example:

‍

"Hi [Name], I just helped your neighbors at [Address] sell their home for [Price] in under [Days]. I wanted to reach out because I'm seeing a lot of interest in this area right now. Have you ever thought about selling, or do you know anyone in the neighborhood who might be considering it?"

‍

Pro Tip: Lead with proof of results. It builds instant credibility.

‍

Goal: Generate leads and position yourself as the go-to agent in the area.

‍

15. Follow-Up After No Response Script

‍

When to Use: Re-engaging a lead who didn't respond to your first call or voicemail.

‍

Script Example:

"Hi [Name], this is [Your Name] following up from my call last week. I know you're probably busy, so I'll keep this quick. I specialize in helping homeowners in [Area] with [specific benefit], and I'd love to chat for just a few minutes if you have time. Does this week work, or should I try you again next month?"

‍

Pro Tip: Keep it light and low-pressure. Give them an easy out, but leave the door open.

‍

Goal: Re-engage without being pushy.

‍

16. Cold Prospect Warm-Up Script

‍

When to Use: First touch with a completely cold lead—no prior contact or relationship.

‍

Script Example:

"Hi [Name], my name is [Your Name] and I'm a real estate agent in [Area]. I'm reaching out to homeowners in your neighborhood to introduce myself and see if there's anything I can help with—whether that's a market update, answering questions, or just being a resource down the road. Have you thought about buying or selling anytime soon?"

‍

Pro Tip: Set low expectations. This is about planting seeds, not closing deals on the first call.

‍

Goal: Introduce yourself and open a future conversation.

‍

These free cold calling scripts for real estate agents give you a framework for nearly every situation you'll encounter. Adapt them to your style, test what works, and refine as you go.

‍

Best Practices to Boost Cold Calling Conversions

‍

Having a great real estate cold call script is just the starting point. What separates agents who book 2 appointments a week from those who book 10+ comes down to execution and discipline. Here's how to maximize your conversions.

‍

1. Master Your Tone — Sound Helpful, Not Salesy

‍

Your tone matters more than your words. If you sound like you're reading a script or rushing to hit a quota, people will shut down immediately. 

‍

Instead, aim for conversational and consultative—like you're calling to help, not to sell. Slow down. Pause. Let them talk. The best real estate cold call script sounds natural because you've practiced it enough to make it your own.

‍

2. Focus on Local Relevance

‍

Generic scripts get generic results. Mention their neighborhood, a recent sale on their street, or a local market trend. 

‍

This shows you're not some random caller—you actually know their area. Local relevance builds instant credibility and makes people more willing to engage.

‍

3. Time Your Calls Right (8–11 AM or 4–6 PM)

‍

Cold call timings can make or break your contact rates. The sweet spots for real estate cold calling scripts are typically 8–11 AM and 4–6 PM on weekdays. 

‍

Avoid calling during lunch or late evening when people are either busy or winding down. Test your market, but these windows consistently deliver the highest pickup rates.

‍

4. Use Technology — CRM & Dialers (RedX, Mojo, PhoneBurner)

‍

Don't waste time manually dialing. Use tools like RedX, Mojo, or PhoneBurner to triple your output. Pair that with a solid CRM to track every conversation, set follow-up reminders, and never let a lead slip through the cracks. 

‍

Technology doesn't replace the human touch—it amplifies it by letting you focus on the conversation, not the logistics.

‍

5. Record, Review & Refine Weekly

‍

You can't improve what you don't measure. Record your calls (with permission where required) and listen back weekly. 

‍

What objections keep coming up? Where are you losing people? What phrases get positive responses? 

‍

The agents who consistently improve are the ones who treat calling like a skill to sharpen, not a chore to check off.

‍

6. Track KPIs: Dials, Connects, Appointments, Conversion %

‍

Cold calling is a numbers game, but only if you're tracking the right numbers. At minimum, monitor:

‍

• Dials: How many calls are you making per day?
  
  
• Connects: How many actual conversations are you having?
  
  
• Appointments: How many meetings are you booking?
  
  
• Conversion %: What percentage of connects turn into appointments?

‍

These metrics tell you exactly where to focus. Low connects? Your timing or list quality needs work. Low appointments? Your real estate cold call script or qualification process needs refinement. Track it, analyze it, fix it.

‍

How Cleverly Helps Real Estate Teams Scale Cold Calling

‍

Having the right scripts is just step one—executing them consistently at scale is where most teams struggle.

‍

That's exactly why we built Cleverly's cold calling system. 

‍

We've made over 1 million cold calls, set 53,000+ appointments, and generated $312M in pipeline for clients across industries—including real estate teams that need qualified seller and buyer leads on autopilot.

‍

‍

Here's what we handle for you:

‍

✓ No-accent appointment setters placed and rigorously trained

✓ Breakthrough call scripts written and refined for your market

✓ Data, tech, and power dialer included—no setup headaches

✓ 10–30 qualified sales calls booked every month, guaranteed

✓ Half the cost of building an in-house team

‍

If an SDR doesn't perform? We replace them. No excuses. No wasted time.

‍

Whether you're a solo agent tired of dialing or a brokerage looking to scale lead gen across your team, partnering with a proven cold calling agency like Cleverly means you get the appointments without the overhead, training, or turnover headaches.

‍

Want to see how it works? Let's talk.

‍

‍

Conclusion

‍

Real estate cold calling scripts aren't magic—but they're the closest thing to it when you use them right. The difference between agents who struggle and agents who consistently book appointments comes down to preparation, execution, and persistence.

‍

You now have 15+ proven scripts, best practices to refine your approach, and a clear game plan to turn cold calls into real conversations. 

‍

So pick a script. Make your first 20 calls. Track what works. Adjust. Repeat.

‍

And if you want to skip the grind and let a proven system handle the heavy lifting? Your trusted (us) cold calling agency books qualified appointments so you can focus on what you do best—closing deals.

‍

Now get out there and start dialing.

‍

‍

‍

Frequently Asked Questions

‍