How To Create a Newsletter on LinkedIn: Best Tips, Examples & Best Practices

What is a LinkedIn Newsletter and Why It Matters in 2025

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A LinkedIn newsletter is a built-in publishing feature that lets you share long-form content with your followers, and automatically notifies them every time you publish. 

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Think of it like your own personal or company blog, but hosted inside LinkedIn, where your audience already spends their time.‍

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‍Unlike a regular post, which has a short lifespan and limited reach, or an article, which quietly sits on your LinkedIn profile, a LinkedIn newsletter gives your content recurring visibility.‍

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‍When someone subscribes, they receive updates via both email and notifications — which means your insights reach them directly without fighting the LinkedIn algorithm every time.‍

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‍Here’s why this matters more than ever in 2025:

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• Broader reach: LinkedIn prioritizes newsletters in its feed, boosting your visibility across connections and followers.
  
  
• Higher engagement: Subscribers have opted in, so they’re more likely to open, read, and respond to your content.
  
  
• Authority building: Consistently publishing valuable insights builds your credibility as a thought leader in your niche.
  
  
• Relationship nurturing: Newsletters help you stay top-of-mind with prospects, clients, and industry peers without being pushy.

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For businesses and creators alike, a LinkedIn newsletter isn’t just another content format, it’s a smart, consistent way to grow trust, start conversations, and eventually drive warm leads.

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And with the feature’s growing popularity, it’s quickly becoming a must-have part of every LinkedIn content strategy.

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How To Create a Newsletter on LinkedIn (Step-by-Step Guide)

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If you’ve never tried it before, learning how to create a newsletter on LinkedIn is simple and takes just a few minutes. 

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You don’t need any third-party tools or coding, everything happens right inside your LinkedIn account. Here’s how to get started:

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Step 1: Switch to Creator Mode

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To unlock the LinkedIn newsletter feature, you first need to turn on Creator Mode.

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• Go to your LinkedIn profile → scroll to “Resources” → click “Creator Mode: Off.”
  
  
• Toggle it on and follow the quick setup steps.

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Once active, you’ll get access to tools like newsletters, live video, and analytics designed for content creators.

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Read More: LinkedIn Account Types 2025 - All LinkedIn Plans Comparison

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Step 2: Access the “Write Article” Feature → Select “Create Newsletter”

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After enabling Creator Mode:

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• Click “Write article” from your home page or profile.
  
  
• On the publishing screen, you’ll see an option that says “Create a newsletter.”
  
  
• Click it to start setting up your newsletter.

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This is where you’ll define your brand voice and structure — so take your time with naming and visuals.

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Step 3: Choose a Name, Description, and Publishing Frequency

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Give your LinkedIn newsletter a catchy, relevant name that clearly tells readers what it’s about (e.g., The B2B Growth Brief or Weekly Sales Signals). Then:

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• Write a short description — explain who it’s for and what readers can expect.
  
  
• Choose your publishing frequency (weekly, biweekly, or monthly).
  Consistency helps build loyalty, so pick a schedule you can realistically maintain.
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Step 4: Add a Banner Image

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Your banner is the first thing people see, so make it count. The recommended LinkedIn newsletter image size is 1280 x 720 pixels.

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• Keep the design simple, bold, and on-brand.
  
  
• Avoid too much text — clear titles and strong visuals perform best.
  
  
• Tools like Canva or Figma can help you design professional covers fast.

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LinkedIn Newsletter Image Sizes: The Full Breakdown

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Getting the banner size wrong is one of the most common (and most avoidable) mistakes people make when publishing their first edition. Here's exactly what to use.

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Cover/banner image:

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• Upload at 1920 x 1080 pixels (16:9 ratio). This is LinkedIn's own recommended size and gives you the most flexibility across placements.
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• Your cover shows up in more places than just the article itself. It's also the thumbnail when the edition gets shared in the feed, the image in the subscriber notification email, and the thumbnail on your profile's Articles section.
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• Because it gets reused across those different placements, LinkedIn crops it differently each time. Feed previews and email crop tighter than the full article view does.

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The safe zone:

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• Keep your headline text, faces, and logo inside the center 60% of the image.
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• The outer edges (especially the top and bottom) are the first to get cut off in feed and email crops.
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• If your cover has text stretching edge to edge, there's a good chance part of it gets clipped somewhere in the distribution chain. Center everything that matters.

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In-article images (the ones inside the body of your newsletter):

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• The article body renders at roughly 744 pixels wide on desktop, so full-width images display up to about 1128 pixels.
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• If you're using smaller text-wrapping images (the kind that sit next to a paragraph instead of spanning the full width), keep them no narrower than about 432 pixels, or they'll stretch and look pixelated on mobile.
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• Upload images at 1200px or wider even if they'll display smaller. LinkedIn downscales, and starting with a bigger file keeps things sharp instead of blurry.

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Newsletter logo/icon:

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• This is the small square thumbnail shown next to your newsletter's name in search results, subscription lists, and notifications.
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• Recommended size is 300 x 300 pixels, square (1:1 ratio).
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• Keep it simple. A logo or icon that's legible at a tiny size is more useful here than a detailed graphic.

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File format and size limits:

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• JPG and PNG both work. Use PNG if your cover has text or a logo (it stays crisper), and JPG for photo-based covers.
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• Animated GIFs will only show their first frame, so don't bother animating a cover image.
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• LinkedIn doesn't publish an exact newsletter-specific file size cap, but keeping your file under 2MB is a safe bet since the platform compresses everything anyway. Anything much larger just slows down your upload for no visual benefit.

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💡 Pro tip: Design your cover once at 1920 x 1080, then open it back up and imagine cropping 20% off each edge. If it still looks intentional, you're in good shape for every placement LinkedIn throws it into.

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Step 5: Write Engaging Content and Hit “Publish”

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Now comes the fun part — writing your first issue.

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• Lead with a strong headline and hook in the first 2–3 lines.
  
  
• Use short paragraphs, bullet points, and images for readability.
  
  
• Add a clear call-to-action (subscribe, follow, visit website).

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Once you hit Publish, your connections and followers will get a notification and email about your first edition — giving your content instant visibility.

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💡 Pro tip: The newsletter feature is only available for users who have Creator Mode turned on. If you don’t see the option, check your account settings or switch to a personal profile (some company pages don’t yet have full access).

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How To Start a Newsletter on LinkedIn if You’re New to Publishing

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If you’re wondering how to start a newsletter on LinkedIn and you’ve never published content before — don’t overthink it.

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You don’t need to be a full-time writer or influencer to start. What matters most is clarity, consistency, and knowing your audience.

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Here’s a simple roadmap to help you launch confidently:

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1. Pick a Niche That Aligns With Your Audience

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Before you start writing, ask yourself: Who am I speaking to, and what problems can I help them solve?

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• If you’re in B2B sales, talk about prospecting, outreach, or conversion tips.
  
  
• If you’re in HR, cover leadership, hiring trends, or workplace culture.
  
  
• If you’re in marketing, share campaign strategies, AI tools, or case studies.

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The narrower your focus, the faster you’ll attract loyal readers who care about your insights.

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Dive Deeper: High-Converting LinkedIn InMail Templates to Boost Your Outreach Success

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2. Craft a Unique Name and Tone

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Your LinkedIn newsletter name should instantly communicate what readers can expect. Keep it short, memorable, and relevant — like Pipeline Weekly, The Growth Edit, or Marketing in Motion.

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Then, decide on your tone:

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• Conversational and helpful (great for personal brands)
  
  
• Insightful and professional (ideal for B2B companies)
  
  
• Data-backed and research-driven (perfect for analysts or consultants)

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Consistency in tone helps people recognize your brand voice instantly.

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3. Publish and Promote Your First Issue

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When your first issue goes live, don’t stop at hitting “Publish.” Promotion is what gets your first wave of subscribers.

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• Share it as a post on your feed and ask readers to subscribe.
  
  
• Tag relevant connections or companies mentioned in your content.
  
  
• Reshare it in LinkedIn groups or communities related to your niche.
  
  
• Add a link to your newsletter in your profile bio and featured section.

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You can even turn short excerpts from your issue into standalone posts to attract more visibility.

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Starting your LinkedIn newsletter is less about perfection and more about consistency. Every edition teaches you what your audience values — and over time, you’ll see engagement, reach, and trust grow naturally.

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Best Time to Post a LinkedIn Newsletter

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‍Knowing the best time to post a LinkedIn newsletter can make a noticeable difference in engagement, but it’s not just about the clock — it’s about your audience.

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Here’s what we’ve learned from working with hundreds of B2B clients at Cleverly:

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1. Data-Backed Posting Times‍

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Studies and LinkedIn behavior patterns suggest these windows drive higher open and click rates:

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• Tuesday to Thursday tend to outperform Monday and Friday.
  
  
• 8 AM to 11 AM local time is ideal, as people check LinkedIn in the morning before starting work.

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This timing increases the chance that your subscribers see your newsletter at the top of their feed or email inbox.

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2. Consistency Matters More Than Exact Timing

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While timing helps, consistency is king.

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• Publishing on a predictable schedule (weekly, biweekly, or monthly) trains your audience to expect your content.
  
  
• Even if your newsletter goes live outside the “optimal” window occasionally, subscribers who value your insights will still engage.

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3. Use LinkedIn Analytics to Test What Works

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Every audience is different. Use LinkedIn’s built-in analytics to:

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• Track open rates, click-throughs, and engagement.
  
  
• Identify which days and times drive the highest interactions.
  
  
• Experiment with small adjustments to see what resonates most.

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4. Consider Audience Location and Time Zones

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If your subscribers are global, posting at the same local time for everyone may not work.

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• Consider splitting your content schedule or using analytics to see where your readers are located.
  
  
• Prioritize the time zones where most of your audience is active for maximum impact.

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💡 Pro Tip: Don’t get stuck chasing “perfect timing.” Start with the recommended windows, stay consistent, and adjust based on real engagement data. Over time, your newsletter’s reach and interaction will naturally grow.

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LinkedIn Newsletter Analytics: What to Track and Why

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Publishing consistently is only half the job. If you're not looking at your analytics, you're guessing at what's actually working.

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Where to find your numbers:

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Go to your profile, scroll to the Activity section, and click into your newsletter. From there, select "View analytics" at the top of the page. If you're publishing under a Company Page, your newsletter data lives under the Page's Analytics tab instead.

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The core metrics LinkedIn gives you:

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• Subscriber growth – how many new people subscribed over a given period.
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• Article views – how many times someone actually clicked in and read an edition.
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• Impressions – how many times your newsletter articles showed up on someone's screen, whether they clicked or not.
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• Engagements – reactions, comments, and shares on the post tied to each edition.
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• Subscriber demographics – job title, company, company size, seniority, and location for the people who've subscribed.

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Why subscriber count alone doesn't tell you much:

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It's tempting to treat subscriber count as the scoreboard. It's not. A newsletter with 2,000 subscribers and strong engagement per edition is doing far more for your business than one with 10,000 subscribers who never open, read, or react to anything.

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The number that actually matters is your engagement rate per edition: reactions plus comments, divided by subscriber count. That ratio tells you whether the people who signed up are still finding value in what you send them.

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Benchmark yourself, not other newsletters.

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Comparing your engagement rate to some other creator's newsletter isn't useful. Audience size, industry, and posting frequency vary too much for that comparison to mean anything. What matters is your own trend line over time.

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What a healthy trend looks like:

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• Engagement rate holding steady or climbing edition over edition.
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• New subscriber growth that keeps pace with (or grows alongside) your publishing frequency.
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• Consistent article view counts even during weeks you didn't post anything unusual or promotional.

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What a declining trend is telling you:

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• Dropping engagement with steady subscribers usually points to content fatigue. You may be repeating the same angles or leaning too promotional.
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• Falling article views can mean your headlines aren't earning the click, or you're publishing at the wrong time for your audience.
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• Subscriber growth stalling often means your promotion has gone quiet. Revisit how often you're mentioning your newsletter across your profile and posts.

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Check these numbers weekly for the short-term signals (views, engagement per edition) and monthly for the bigger picture (subscriber demographics, growth trend). If you notice your subscriber base skewing toward the job titles and seniority levels you're actually trying to reach, that's a strong sign your content and targeting are working together the way they should.

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LinkedIn Newsletter Best Practices and Mistakes to Avoid (2025 Edition)

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Creating a LinkedIn newsletter is easy, but making it effective takes a little strategy. At Cleverly, we’ve helped thousands of B2B clients get consistent engagement and leads through their newsletters, and we’ve noticed a few clear patterns of what works — and what doesn’t.

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LinkedIn Newsletter Best Practices

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Here’s how to make your newsletter stand out and deliver real value:

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• Keep a consistent publishing schedule – weekly or biweekly editions help build trust.
  
  
• Start with a strong headline – grab attention in the first 2–3 lines.
  
  
• Focus on value-first content – provide insights, tips, or actionable advice instead of promoting your products or services.
  
  
• Use visuals wisely – include images, charts, or graphics to break up text and improve readability.
  
  
• Leverage short paragraphs and bullet points – make your content easy to scan.
  
  
• Include clear CTAs – invite readers to subscribe, comment, or visit your website.
  
  
• Engage with comments – reply to build relationships and increase visibility.
  
  
• Monitor analytics – see which topics and formats perform best and adjust your strategy.

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Common Mistakes to Avoid

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Avoid these pitfalls that can limit your newsletter’s impact:

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• Overly promotional content that turns readers away.
  
  
• Inconsistent publishing schedule that confuses your audience.
  
  
• Ignoring comments and feedback from subscribers.
  
  
• Poor visuals or cluttered layouts that make reading difficult.
  
  
• No call-to-action, leaving readers unsure what to do next.
  
  
• Failing to track performance or adapt based on analytics.

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💡 Pro Tip: A successful LinkedIn newsletter is a mix of consistency, clarity, and relevance. By following these best practices and avoiding common mistakes, you can grow subscribers, engagement, and eventually generate qualified leads for your business — just like we do for our clients through LinkedIn lead generation campaigns.

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How LinkedIn Newsletters Compare to Email Newsletters

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When deciding between a LinkedIn newsletter vs email newsletter, it helps to understand the strengths and limitations of each. Both can be powerful, but they serve slightly different purposes.

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1. Audience, Reach, and Control

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• LinkedIn Newsletter:
  
  
  • Your content reaches subscribers directly on LinkedIn and via email notifications.
    
    
  • Audience is largely your professional network or people in your industry.
    
    
  • Visibility can benefit from LinkedIn’s algorithm boosting popular content.
    
    
    
• Email Newsletter:
  
  
  • You have complete control over your subscriber list and design.
    
    
  • Can reach anyone in your database, regardless of platform.
    
    
  • Delivery depends on inbox engagement and spam filters.

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2. When to Use LinkedIn vs Email

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• Use a LinkedIn newsletter when you want to:
  
  
  • Build thought leadership on a professional platform.
    
    
  • Reach new connections organically.
    
    
  • Leverage social engagement and sharing.
    
    
    
• Use an email newsletter when you want to:
  
  
  • Maintain full control over content and branding.
    
    
  • Target a pre-existing, segmented audience.
    
    
  • Drive traffic to your website, landing pages, or offers.
    
    

3. Integrating Both for an Omnichannel Strategy

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• Repurpose LinkedIn newsletter content into an email edition to expand reach.
  
  
• Promote email-exclusive content via LinkedIn posts to drive sign-ups.
  
  
• Use analytics from both channels to understand audience preferences and engagement patterns.

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By combining LinkedIn newsletters and email newsletters, you can reach a wider audience while reinforcing your brand authority and nurturing leads across multiple touchpoints. 

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This approach is exactly how we help our clients maximize their LinkedIn lead generation results.

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LinkedIn Newsletter SEO: Does It Help or Hurt Your Website Rankings?

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If you're already publishing this content as a blog post and then reposting it as a LinkedIn newsletter, you're technically creating duplicate content. That sounds scarier than it actually is.

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Here's the good news first: Google has said repeatedly that there's no duplicate content penalty. Your site won't get punished for publishing the same article in two places. Google simply decides which version to show for a given search, and the other version gets filtered out of results rather than penalized.

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The real risk isn't a penalty. It's getting outranked on your own content.

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LinkedIn has a lot more domain authority than most company blogs. When Google is choosing which version of an article to rank, that authority can tip the scales toward the LinkedIn copy, even though your site published it first. You did the work, and LinkedIn gets the click.

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This is more likely to happen with articles that are highly keyword-optimized for a specific search term. If your blog post is competing for a phrase like "how to create a newsletter on LinkedIn," republishing it word-for-word under a similarly optimized headline gives Google two nearly identical, similarly relevant pages to choose from, and LinkedIn's authority often wins that tiebreaker.

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How to protect your rankings:

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• Publish on your own site first. Give your blog post a head start of several days before reposting to LinkedIn.
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• De-optimize the LinkedIn title. Instead of mirroring your keyword-targeted blog headline exactly, make the LinkedIn version more conversational. The newsletter's job is engagement and relationship-building with your subscribers, not chasing a search ranking. A headline like "Why most people get their LinkedIn newsletter banner wrong" does that job better than a keyword-stuffed match of your blog title anyway.
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• Link back to the original. Reference your blog post inside the LinkedIn edition. It won't function as a canonical tag (LinkedIn doesn't support those), but it gives readers and search engines a clear signal about where the content originated.
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• Check who's winning. A few days after publishing both versions, search your article's target keyword and see which URL shows up. If LinkedIn is outranking your own site, that's your cue to beef up your blog version with more depth, updated data, or better internal linking so it has a stronger case to hold the top spot.

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Watch for link reclamation opportunities, too. When other sites, journalists, or newsletters reference your content, they sometimes link to the LinkedIn version instead of your original post, especially if they found it through LinkedIn's feed.

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It's worth doing an occasional search for mentions of your article title and, where it makes sense, reaching out to ask the editor to point the link to your site instead. Most people are happy to update it once you flag it.

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The upside worth remembering: LinkedIn articles are indexable and can rank well in their own right, sometimes even showing up in featured snippets. Used intentionally, your LinkedIn newsletter isn't just a duplicate of your blog. It's a second discovery channel that can bring in readers who never would have found your website directly.

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Advanced Tips To Grow Your LinkedIn Newsletter Subscribers

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Growing your LinkedIn newsletter isn’t just about publishing great content — it’s about making it visible and easy for people to subscribe. 

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Here are some proven strategies for LinkedIn newsletter growth that we use with our clients at Cleverly:

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1. Promote Across Your Profile

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• Add a link to your newsletter in your profile bio and featured section.
  
  
• Highlight your newsletter in your profile banner with a short, enticing CTA.
  
  
• Mention it regularly in LinkedIn posts to encourage new subscriptions.

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2. Share in LinkedIn Groups, DMs, and Comments

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• Post highlights or teasers in relevant LinkedIn Groups to attract targeted readers.
  
  
• Send a friendly DM to connections who might benefit from subscribing.
  
  
• Reply to comments on your posts with a subtle mention or link to your newsletter.

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3. Leverage Your Team

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• Encourage employees or team members to subscribe and share your newsletter with their networks.
  
  
• Amplifying through multiple profiles increases reach and credibility.

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4. Repurpose Content Across Channels

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• Share snippets of your newsletter on X (Twitter), in email campaigns, or on your website blog.
  
  
• This drives traffic back to your LinkedIn newsletter while extending content life.
  
  

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5. Collaborate With Industry Influencers

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• Partner with other thought leaders for co-authored issues or cross-promotions.
  
  
• Tag collaborators in posts to boost visibility and attract new subscribers.

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💡 Pro Tip: Focus on small, consistent growth tactics rather than chasing massive numbers overnight. Over time, these strategies will help you build a loyal audience that trusts your insights — and ultimately, converts into qualified leads.

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Conclusion

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Creating a LinkedIn newsletter is one of the most effective ways to share your expertise, engage your audience, and build authority on the platform. 

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By following the steps, best practices, and growth strategies we’ve shared, you can start publishing content that not only attracts readers but also generates meaningful business opportunities.

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Start your LinkedIn newsletter journey today and see how consistent, value-driven content can transform your outreach results.

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At Cleverly, we’ve helped 10,000+ clients, including Amazon, Google, Uber, PayPal, Slack, Spotify, and more, generate leads through LinkedIn outreach - resulting in $312 Million in pipeline revenue and $51.2 Million in closed revenue. 

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If you’re looking to turn your LinkedIn content into a reliable source of qualified leads, let’s talk! 

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Frequently Asked Questions

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