How To Create a Newsletter on LinkedIn: Best Tips, Examples & Best Practices

What is a LinkedIn Newsletter and Why It Matters in 2025

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A LinkedIn newsletter is a built-in publishing feature that lets you share long-form content with your followers, and automatically notifies them every time you publish. 

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Think of it like your own personal or company blog, but hosted inside LinkedIn, where your audience already spends their time.‍

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‍Unlike a regular post, which has a short lifespan and limited reach, or an article, which quietly sits on your LinkedIn profile, a LinkedIn newsletter gives your content recurring visibility.‍

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‍When someone subscribes, they receive updates via both email and notifications — which means your insights reach them directly without fighting the LinkedIn algorithm every time.‍

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‍Here’s why this matters more than ever in 2025:

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• Broader reach: LinkedIn prioritizes newsletters in its feed, boosting your visibility across connections and followers.
  
  
• Higher engagement: Subscribers have opted in, so they’re more likely to open, read, and respond to your content.
  
  
• Authority building: Consistently publishing valuable insights builds your credibility as a thought leader in your niche.
  
  
• Relationship nurturing: Newsletters help you stay top-of-mind with prospects, clients, and industry peers without being pushy.

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For businesses and creators alike, a LinkedIn newsletter isn’t just another content format, it’s a smart, consistent way to grow trust, start conversations, and eventually drive warm leads.

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And with the feature’s growing popularity, it’s quickly becoming a must-have part of every LinkedIn content strategy.

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How To Create a Newsletter on LinkedIn (Step-by-Step Guide)

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If you’ve never tried it before, learning how to create a newsletter on LinkedIn is simple and takes just a few minutes. 

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You don’t need any third-party tools or coding, everything happens right inside your LinkedIn account. Here’s how to get started:

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Step 1: Switch to Creator Mode

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To unlock the LinkedIn newsletter feature, you first need to turn on Creator Mode.

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• Go to your LinkedIn profile → scroll to “Resources” → click “Creator Mode: Off.”
  
  
• Toggle it on and follow the quick setup steps.

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Once active, you’ll get access to tools like newsletters, live video, and analytics designed for content creators.

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Read More: LinkedIn Account Types 2025 - All LinkedIn Plans Comparison

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Step 2: Access the “Write Article” Feature → Select “Create Newsletter”

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After enabling Creator Mode:

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• Click “Write article” from your home page or profile.
  
  
• On the publishing screen, you’ll see an option that says “Create a newsletter.”
  
  
• Click it to start setting up your newsletter.

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This is where you’ll define your brand voice and structure — so take your time with naming and visuals.

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Step 3: Choose a Name, Description, and Publishing Frequency

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Give your LinkedIn newsletter a catchy, relevant name that clearly tells readers what it’s about (e.g., The B2B Growth Brief or Weekly Sales Signals). Then:

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• Write a short description — explain who it’s for and what readers can expect.
  
  
• Choose your publishing frequency (weekly, biweekly, or monthly).
  Consistency helps build loyalty, so pick a schedule you can realistically maintain.
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Step 4: Add a Banner Image

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Your banner is the first thing people see, so make it count. The recommended LinkedIn newsletter image size is 1280 x 720 pixels.

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• Keep the design simple, bold, and on-brand.
  
  
• Avoid too much text — clear titles and strong visuals perform best.
  
  
• Tools like Canva or Figma can help you design professional covers fast.

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Step 5: Write Engaging Content and Hit “Publish”

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Now comes the fun part — writing your first issue.

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• Lead with a strong headline and hook in the first 2–3 lines.
  
  
• Use short paragraphs, bullet points, and images for readability.
  
  
• Add a clear call-to-action (subscribe, follow, visit website).

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Once you hit Publish, your connections and followers will get a notification and email about your first edition — giving your content instant visibility.

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💡 Pro tip: The newsletter feature is only available for users who have Creator Mode turned on. If you don’t see the option, check your account settings or switch to a personal profile (some company pages don’t yet have full access).

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How To Start a Newsletter on LinkedIn if You’re New to Publishing

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If you’re wondering how to start a newsletter on LinkedIn and you’ve never published content before — don’t overthink it.

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You don’t need to be a full-time writer or influencer to start. What matters most is clarity, consistency, and knowing your audience.

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Here’s a simple roadmap to help you launch confidently:

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1. Pick a Niche That Aligns With Your Audience

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Before you start writing, ask yourself: Who am I speaking to, and what problems can I help them solve?

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• If you’re in B2B sales, talk about prospecting, outreach, or conversion tips.
  
  
• If you’re in HR, cover leadership, hiring trends, or workplace culture.
  
  
• If you’re in marketing, share campaign strategies, AI tools, or case studies.

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The narrower your focus, the faster you’ll attract loyal readers who care about your insights.

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Dive Deeper: High-Converting LinkedIn InMail Templates to Boost Your Outreach Success

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2. Craft a Unique Name and Tone

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Your LinkedIn newsletter name should instantly communicate what readers can expect. Keep it short, memorable, and relevant — like Pipeline Weekly, The Growth Edit, or Marketing in Motion.

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Then, decide on your tone:

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• Conversational and helpful (great for personal brands)
  
  
• Insightful and professional (ideal for B2B companies)
  
  
• Data-backed and research-driven (perfect for analysts or consultants)

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Consistency in tone helps people recognize your brand voice instantly.

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3. Publish and Promote Your First Issue

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When your first issue goes live, don’t stop at hitting “Publish.” Promotion is what gets your first wave of subscribers.

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• Share it as a post on your feed and ask readers to subscribe.
  
  
• Tag relevant connections or companies mentioned in your content.
  
  
• Reshare it in LinkedIn groups or communities related to your niche.
  
  
• Add a link to your newsletter in your profile bio and featured section.

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You can even turn short excerpts from your issue into standalone posts to attract more visibility.

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Starting your LinkedIn newsletter is less about perfection and more about consistency. Every edition teaches you what your audience values — and over time, you’ll see engagement, reach, and trust grow naturally.

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Best Time to Post a LinkedIn Newsletter

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‍Knowing the best time to post a LinkedIn newsletter can make a noticeable difference in engagement, but it’s not just about the clock — it’s about your audience.

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Here’s what we’ve learned from working with hundreds of B2B clients at Cleverly:

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1. Data-Backed Posting Times‍

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Studies and LinkedIn behavior patterns suggest these windows drive higher open and click rates:

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• Tuesday to Thursday tend to outperform Monday and Friday.
  
  
• 8 AM to 11 AM local time is ideal, as people check LinkedIn in the morning before starting work.

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This timing increases the chance that your subscribers see your newsletter at the top of their feed or email inbox.

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2. Consistency Matters More Than Exact Timing

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While timing helps, consistency is king.

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• Publishing on a predictable schedule (weekly, biweekly, or monthly) trains your audience to expect your content.
  
  
• Even if your newsletter goes live outside the “optimal” window occasionally, subscribers who value your insights will still engage.

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3. Use LinkedIn Analytics to Test What Works

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Every audience is different. Use LinkedIn’s built-in analytics to:

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• Track open rates, click-throughs, and engagement.
  
  
• Identify which days and times drive the highest interactions.
  
  
• Experiment with small adjustments to see what resonates most.

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4. Consider Audience Location and Time Zones

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If your subscribers are global, posting at the same local time for everyone may not work.

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• Consider splitting your content schedule or using analytics to see where your readers are located.
  
  
• Prioritize the time zones where most of your audience is active for maximum impact.

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💡 Pro Tip: Don’t get stuck chasing “perfect timing.” Start with the recommended windows, stay consistent, and adjust based on real engagement data. Over time, your newsletter’s reach and interaction will naturally grow.

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LinkedIn Newsletter Best Practices and Mistakes to Avoid (2025 Edition)

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Creating a LinkedIn newsletter is easy, but making it effective takes a little strategy. At Cleverly, we’ve helped thousands of B2B clients get consistent engagement and leads through their newsletters, and we’ve noticed a few clear patterns of what works — and what doesn’t.

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LinkedIn Newsletter Best Practices

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Here’s how to make your newsletter stand out and deliver real value:

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• Keep a consistent publishing schedule – weekly or biweekly editions help build trust.
  
  
• Start with a strong headline – grab attention in the first 2–3 lines.
  
  
• Focus on value-first content – provide insights, tips, or actionable advice instead of promoting your products or services.
  
  
• Use visuals wisely – include images, charts, or graphics to break up text and improve readability.
  
  
• Leverage short paragraphs and bullet points – make your content easy to scan.
  
  
• Include clear CTAs – invite readers to subscribe, comment, or visit your website.
  
  
• Engage with comments – reply to build relationships and increase visibility.
  
  
• Monitor analytics – see which topics and formats perform best and adjust your strategy.

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Common Mistakes to Avoid

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Avoid these pitfalls that can limit your newsletter’s impact:

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• Overly promotional content that turns readers away.
  
  
• Inconsistent publishing schedule that confuses your audience.
  
  
• Ignoring comments and feedback from subscribers.
  
  
• Poor visuals or cluttered layouts that make reading difficult.
  
  
• No call-to-action, leaving readers unsure what to do next.
  
  
• Failing to track performance or adapt based on analytics.

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💡 Pro Tip: A successful LinkedIn newsletter is a mix of consistency, clarity, and relevance. By following these best practices and avoiding common mistakes, you can grow subscribers, engagement, and eventually generate qualified leads for your business — just like we do for our clients through LinkedIn lead generation campaigns.

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How LinkedIn Newsletters Compare to Email Newsletters

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When deciding between a LinkedIn newsletter vs email newsletter, it helps to understand the strengths and limitations of each. Both can be powerful, but they serve slightly different purposes.

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1. Audience, Reach, and Control

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• LinkedIn Newsletter:
  
  
  • Your content reaches subscribers directly on LinkedIn and via email notifications.
    
    
  • Audience is largely your professional network or people in your industry.
    
    
  • Visibility can benefit from LinkedIn’s algorithm boosting popular content.
    
    
    
• Email Newsletter:
  
  
  • You have complete control over your subscriber list and design.
    
    
  • Can reach anyone in your database, regardless of platform.
    
    
  • Delivery depends on inbox engagement and spam filters.

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2. When to Use LinkedIn vs Email

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• Use a LinkedIn newsletter when you want to:
  
  
  • Build thought leadership on a professional platform.
    
    
  • Reach new connections organically.
    
    
  • Leverage social engagement and sharing.
    
    
    
• Use an email newsletter when you want to:
  
  
  • Maintain full control over content and branding.
    
    
  • Target a pre-existing, segmented audience.
    
    
  • Drive traffic to your website, landing pages, or offers.
    
    

3. Integrating Both for an Omnichannel Strategy

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• Repurpose LinkedIn newsletter content into an email edition to expand reach.
  
  
• Promote email-exclusive content via LinkedIn posts to drive sign-ups.
  
  
• Use analytics from both channels to understand audience preferences and engagement patterns.

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By combining LinkedIn newsletters and email newsletters, you can reach a wider audience while reinforcing your brand authority and nurturing leads across multiple touchpoints. 

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This approach is exactly how we help our clients maximize their LinkedIn lead generation results.

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Advanced Tips To Grow Your LinkedIn Newsletter Subscribers

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Growing your LinkedIn newsletter isn’t just about publishing great content — it’s about making it visible and easy for people to subscribe. 

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Here are some proven strategies for LinkedIn newsletter growth that we use with our clients at Cleverly:

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1. Promote Across Your Profile

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• Add a link to your newsletter in your profile bio and featured section.
  
  
• Highlight your newsletter in your profile banner with a short, enticing CTA.
  
  
• Mention it regularly in LinkedIn posts to encourage new subscriptions.

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2. Share in LinkedIn Groups, DMs, and Comments

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• Post highlights or teasers in relevant LinkedIn Groups to attract targeted readers.
  
  
• Send a friendly DM to connections who might benefit from subscribing.
  
  
• Reply to comments on your posts with a subtle mention or link to your newsletter.

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3. Leverage Your Team

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• Encourage employees or team members to subscribe and share your newsletter with their networks.
  
  
• Amplifying through multiple profiles increases reach and credibility.

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4. Repurpose Content Across Channels

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• Share snippets of your newsletter on X (Twitter), in email campaigns, or on your website blog.
  
  
• This drives traffic back to your LinkedIn newsletter while extending content life.
  
  

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5. Collaborate With Industry Influencers

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• Partner with other thought leaders for co-authored issues or cross-promotions.
  
  
• Tag collaborators in posts to boost visibility and attract new subscribers.

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💡 Pro Tip: Focus on small, consistent growth tactics rather than chasing massive numbers overnight. Over time, these strategies will help you build a loyal audience that trusts your insights — and ultimately, converts into qualified leads.

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Conclusion

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Creating a LinkedIn newsletter is one of the most effective ways to share your expertise, engage your audience, and build authority on the platform. 

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By following the steps, best practices, and growth strategies we’ve shared, you can start publishing content that not only attracts readers but also generates meaningful business opportunities.

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Start your LinkedIn newsletter journey today and see how consistent, value-driven content can transform your outreach results.

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At Cleverly, we’ve helped 10,000+ clients, including Amazon, Google, Uber, PayPal, Slack, Spotify, and more, generate leads through LinkedIn outreach - resulting in $312 Million in pipeline revenue and $51.2 Million in closed revenue. 

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If you’re looking to turn your LinkedIn content into a reliable source of qualified leads, let’s talk! 

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Frequently Asked Questions

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