September 15, 2022

The LinkedIn Statistics Marketers Should Know In 2022

LinkedIn launched almost 20 years ago on May 5, 2003 and has grown to become the largest professional social network in the world. Boasting more than 830M+ members, LinkedIn is used by people to network, find jobs, identify prospects, place ads, and engage in selling.

Based in the U.S., LinkedIn has a strong worldwide presence:

LinkedIn is also available in 26 languages, including:

LinkedIn Growth

While platforms like  Snapchat and TikTok may have been among the fastest growing social networks in recent years, LinkedIn continues to be the fastest growing online professional social network. In 2019, engagement was up 60% with 40% of members visiting the site everyday.

Over the years, LinkedIn has become a place where jobs are posted and business is done with many members regularly using the platform to strengthen their professional network. LinkedIn offers a number of features and tools to achieve this, including address book uploads, direct messaging, as well as content creation and commenting.

LinkedIn’s suite of features and growing reach has made the platform a force among social networks – with no end in sight. Linkedin’s YoY (year-over-year) revenue growth is 26% (29% in constant currency) in Q4 2022. LinkedIn Talent Solution and LinkedIn Marketing Solutions are also up 6B (+39% YoY) and 5B, respectively., for the same quarter.

LinkedIn Member Statistics

Female and Male Usage on LinkedIn (2022)

42.8% of members identify as female, while 57.2% identify as male.

Age Usage on LinkedIn (2022)

1) 18-24 year-olds comprise just over 20% of LinkedIn members, while 2) 25-34 year-olds make up the majority of users at almost 60%. The balance of members is 3) 35-54 year-olds at over 17% and those over 4) 55 coming in just shy of 3%.

U.S. Adults on LinkedIn (2021)

28% of the U.S. adult population were members of LinkedIn.

Business decision makers are on the platform (2022)

There are more than 65M decision makers on the platform, and four out of five members help drive business decisions.

LinkedIn boasts more than ten million c-suite titles (2022)

11M members on the platform have a c-suite title (e.g. CEO, COO, CFO, CIO, etc.).

There are more than 5M small business owners on LinkedIn (2022)

5.4M LinkedIn members are small business owners

Almost 10M marketers are on the platform (2022)

There are 9.4M marketers on LinkedIn.

More than 30M sales professionals are on LinkedIn (2022)

31M members list a position in sales on their profile.

More than 9M members use Creator Mode (2021)

LinkedIn Creator Mode has been turned on by 9M+ members since its inception.

“Open to Work” photo frames received quick adoption (2020)

After launching the “Open to Work” photo frame, almost 2.5M LinkedIn members used the graphic with their profile photo.

LinkedIn Member Activities

Tens of millions of job seekers use LinkedIn (2022)

Each week, 50M people search for jobs on the network.

There are 95 job applications submitted every second on LinkedIn (2022)

If that number were consistent throughout the year, that would mean 2,995,920,000 applications submitted by the end of 2022.

Members read long-form content (2022)

Posts in the 2,000-word range receive the highest amount of likes, comments, and shares.

More than 6M members have attended virtual events on the platform (2021)

Following the launch of LinkedIn Events in 2020, more 6.3M+ LinkedIn members attended events through the platform.

Messaging on the platform has been growing (2019)

Messages between members have seen 4X growth in recent years and reply rates have grown alongside at 30%.

B2B marketers leverage the platform for content distribution (2022)

93% of surveyed B2B marketers distribute their content through LinkedIn, while 77% say the platform produced the best results among organic social networks.

B2B marketers are seeing results from the platform (2022)

40% of those surveyed consider LinkedIn the most effective network for generating quality leads.

LinkedIn users post regularly (2022)

3% of LinkedIn members post once a week.

Other Interesting LinkedIn Statistics

Organizations are present on LinkedIn (2022)

There are more than 58M+ companies and 120K schools on the platform.

LinkedIn Hires vs. U.S. Babies Born (2022)

The network boasts a staggering six hires per minute. As a comparison, there are approximately 7.4 babies born per minute in the U.S.

Amazon is considered the top U.S. company on LinkedIn (2022)

LinkedIn ranks Amazon as the number one place for professionals to grow their career. Alphabet came in number two, with Wells Fargo, J.P. Morgan & Chase, and Walmart rounding out the top five.

LinkedIn is #1 for B2B lead generation (2022)

When it comes to B2B lead gen, LinkedIn was rated number one with 40% of B2B marketers reporting it as the most effective channel for generating high quality leads.

Why it Matters

In 2022, LinkedIn is the leading social network for professionals. That’s impressive by itself, but perhaps more interesting are the individuals and businesses that have been empowered by the platform. From jobseeking, to networking, to lead generation, to sales, LinkedIn has – and continues to – enable individuals, organizations, and communities to achieve a wide range of professional goals.

LinkedIn’s free access allows almost anyone with an internet connection to use the platform, while paid features like LinkedIn Premium and LinkedIn Ads unlock more powerful tools and capabilities. With Q4 of 2022 right around the corner, it can be helpful to consider all that LinkedIn offers and how you might leverage it to achieve your own goals for the rest of this year and into 2023…