Lead Generation For Legal Professionals

Cleverly is a lead generation agency for legal professionals, where we scale outreach to ideal prospect lists on LinkedIn with proven, personalized message sequences.


151.4 K

Client leads generated

$37.6 M

Client revenue generated

$229 M

Client pipeline generated

The most popular lead generation channels for lawyers

  1. Referrals
  2. Website (SEO, paid search ads, organic)
  3. LinkedIn
  4. OnlineReviews (Yelp, Google)
  5. Events
  6. Outdoor Advertisement (signs, billboards)

Since the legal services industry relies heavily on referrals, our clients have found great success reaching out to potential clients and partners on LinkedIn. Business owners and employees are increasingly active on LinkedIn, with Microsoft reporting record levels of engagement, up 22% from years prior. ​

This is why lawyers are turning to LinkedIn, the #1 social media platform for B2B and social selling. Here’s how attorneys, mediators and firms are finding clients on LinkedIn, and expanding their network to law practitioners, and summarizing their strengths and specialization.


How lawyers run lead generation through LinkedIn

The most common strategies for lawyers on LinkedIn are either for partnerships or new client acquisition. 

New client acquisition
You can reach out directly to business owners within any industry and size. For example, you can pull a list of every CEO in the oil and gas industry in Dallas, and then reach out to start conversations.​

For referrals, you can scale outreach to other attorneys, who take on different cases than you do. For a win-win situation, you can explore a partnership where you pass each other deals that fall outside your respective criteria.


Our lead generation solutions for lawyers 

1. Build specific lists of ideal prospects in LinkedIn Sales Navigator.
2. Send connection requests and follow-ups to prospects at scale
3. Reply to qualified leads, set phone calls and appointments

What legal services niches our lead generation experts specialize in

We have experience in the following niches:

Legal Tech and Software
Corporate, B2B Law
Mergers and Acquisitions
Real Estate

Cleverly’s deep industry experience allows us to write messaging that is proven to earn responses, especially in a hyper-competitive space with in-house counsels and other local firms. Most of our law clients barely used LinkedIn before working with us and found our done-for-you service to be ideal in saving them time.


Why our lead generation for lawyers?

If you have a dream list of specific individuals, we will also create a personal outreach campaign for these potential clients. We know that generating leads is made difficult by the endless pool of those seeking out legal services and no easy way to tell if they’re a good match. Because of our target demographic questionnaire, we will remove the stress of finding clients. All you have to worry about is what you are looking for, and we will use this data to do all of the heavy lifting for you.