How To Properly Warm Up Your Cold Emailing Domain 

Properly warming up your cold emailing domain helps ensure that ESPs don’t ban or blacklist you for spamming hundreds of contacts from a relatively or completely new domain. There are two ways to properly warm up your cold emailing domain: manually and automated.

How to manually warm up your new cold emailing domain:

1. Start by sending out a few emails to friends and colleagues you know for the first 2-3 weeks after registering your new domain. Ask them to reply and engage with your email(s). 

2. Slowly ramp up your daily volumes of emails. Avoid big increases in email volume. Send to recipients with different ESPs (e.g. @yahoo.com or @outlook.com or @icloud.com). 

3. Send your emails at different random times of the day.

4. Make sure your friends and colleagues are responding and engaging back with you. 

Best practice tip: increase your daily volumes of emails by no more than 5 each day. So if you send 5 emails on day one, you should not send more than 10 emails on day two. 

How to automate warming up your new cold emailing domain:

1. Use a tool like Inboxy.io to automate and simulate the above manual process. 
2. Connect your email account to Inboxy, set your parameters, and let Inboxy properly warm up your cold emailing domain.

How To Automate Building/Scraping A Quality Cold Email List

Now that we’ve discussed the importance of building a high-quality cold email list, let’s get into the details on how to do it efficiently. First, you’ll need to build an ICP “Ideal Customer Profile” based on the following five (5) criteria: 

1. Vertical/Niche
2. Geography (of Niche) 
3. Company Size
4. Job Title
5. Function

Once this is done, you can either automate or manually perform the following processes: 

1. Automate — enter the above criteria into a tool such as Apollo.io, Sales Navigator, etc. and have it generate your list
2. Manual — manually go through LinkedIn and pull matching contacts

If you’re deciding between email tools, here’s a bit more info on Apollo vs. other similar ones:

1. There’s no reason to use ZoomInfo, Outreach, Seamless or Salesloft, unless you run a big sales org.
2. Apollo.io is an email provider plus sending tool in one. It’s $99/mo, and similar in quality and features.
3. One of our guys booked three mid-market meetings in his first week learning Apollo.

What makes email work is your copy and targeting strategy, and iteration off open/reply rates. Which is the same for all tools.

Here’s the exact process we use with Apollo.io to sources our high-quality cold email lists: 

How To Write Effective Cold Email Drip Sequences [Templates Included]

In general, we recommend crafting at least a four (4) touch sequence (i.e. one initial cold outreach email followed by three follow-ups). 

Here are our top two most effective cold emailing templates: 

Cold Email Template 1: The Value Add
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‍Subject line: Suggestions for {Company}

FIRST NAME,

I saw {something relevant about your company}. I have a suggestion for improving {metric A} and {metric B}.

We helped {client name} {do this thing better}, that led to {result}.

{Frictionless, value-driven call to action}?

Touch 2 (same thread): 

Mind if I email over those suggestions? Worst case, you can ignore them.

Touch 3 (new thread): Hey FIRST NAME,

To {improve this metric}, we {value proposition}.

Is that relevant at all to you right now?

Touch 4 (same thread): Here’s a case study on how we helped {similar company to you} do {x thing better}.

I’m certain we can replicate those results for you. Worth a 15-min chat?

Example of formula 1:

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Cold Email Template 2: The Problem/Solution

‍See the LinkedIn post below from Mike Gallardo for an amazing cold email framework. Mike directs a very successful sales development team for a massive company called Deel, steal his formulas:

Launching & Optimizing Your Cold Email Campaigns

As mentioned before, if you’re starting out with brand new secondary domains for your cold email outreach, you’ll need to precisely warm up your domain(s) following the manual protocol we’ve outlined or use a tool like Inboxy to automate the process. 

Here are four (4) critical cold emailing considerations if you are doing the entire process manually or automating with some tools: 

1. Leverage sending from multiple email domains — this is a cold emailing best practice as it will help spread the volume of your emails across multiple domains (helping to preserve and maximize deliverability). 
2. Prioritize deliverability — by using the above tactic, the total volume per inbox per day will be drastically reduced. Additionally, if there are soft or hard bounces, they’ll be spread over several inboxes (vs. tanking just one inbox). 
3. Keeping data costs low — you’ll quickly find that building/scraping a high quality cold email list will be time and resource intensive. This is where a lot of your bulk costs and time will be spent. Leverage tools like Apollo.io or Sales Navigator to help minimize these costs and time spent. 
4. “Spintax” — as a best cold emailing practice, you’ll want to vary and switch up your copy in all your cold emails to avoid spam detection. This can be a tedious (but necessary) process to coordinate if done manually, but can also be automated with the right tools. 
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Once you start sending and receiving emails, you’ll want to keep track of certain KPIs and continue to test and iterate subject lines, copy, personalization, offer, etc. to optimize your cold email campaigns. 

The biggest KPIs to look out and optimize for include: Open Rate, Reply Rate and Booked Meeting Volume (or similar success metric e.g. booked demo, trial offer, etc.). 

When it comes to cold emailing engagement, we prioritize: fast responses, leveraging a CRM, following-up with everyone who becomes a warm lead at least 5-7 times and treating outbound leads differently than inbound — they’re inherently harder to close. 

If you'd like us to run your cold email efforts for you, learn more here.
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