Do you have a Webflow site? Have you ever heard of Webflow? Founded in 2013, Webflow, “an online visual editor platform that allows users to design, build, and launch websites” now has approximately 2 million users. While its mass adoption is still far from more established website platforms (e.g. WordPress, Squarespace, Shopify), Webflow is charting an impressive growth trajectory and has attracted many big name adopters including Dell, Upwork, and your favorite B2B lead generation company, Cleverly. 🥳
For many Webflow users, installing a no-fuss website popup will be first on the list of to-do’s (in order to capture and convert warm leads and remarket to prospective clients). While Webflow does have its own native popup tool, many users are opting to install a GetResponse popup to take advantage of the feature.
Check out what our CEO, Nick Verity has to say about GetResponse’s popup and what we were able to achieve with it in just a short amount of time:
If you work in marketing, have your own business, or you're just a technologically savvy professional, chances are you’ve already heard of GetResponse – as well as the benefits of creating a Webflow popup with it. This platform is one of the most popular email marketing platforms out there.
Its ease-of-use and affordable pricing have made it a go-to for businesses and solopreneurs, along with general professionals that just favor simplifying their marketing efforts. Aside from its myriad of features, GetResponse offers A/B testing, email tracking, and lead segmentation — the platform can be integrated with other popular tools on the web.
This is one of the main reasons behind its popularity, and it's not hard to see why considering you can connect your efforts across multiple platforms without having to visit each one separately. There are many ways that you can use GetResponse to grow your business, and one of the best ways to do this is by using their built-in popup widget to create an amazing experience on your Webflow site.
What Is GetResponse and How Can It Be Used With Webflow?
GetResponse is an email marketing platform that gives users the ability to create beautiful, responsive, and highly-customizable email campaigns while focusing on targeted subscriber lists. You can also create newsletters and online surveys, among other things. What's even better is that you don't have to be an expert to do that.
With its drag-and-drop builder, you'll be able to create responsive material in just a few clicks, and that's the main point of the platform itself. Now, here's where various users find the most usability on the platform...with its integrations. With GetResponse, you can take advantage of its multiple synchronizations.
For some of the most popular options, you'll notice that you can connect to Shopify, Salesforce, and WooCommerce. Other options will include Google Ads, Hubspot, Capsule, and, you guessed it, Webflow. Webflow is great on its own, but it's even better when paired with GetResponse.
The application provides products to help with website hosting as well as the building portion of it all. Its purpose is to simplify what it takes to create a website that actually converts clicks into other actions. From designing and launching, Webflow makes it all pretty easy, and there are a few other things you can do to increase your conversion rates and make your marketing efforts stand out.
Creating popups in Webflow is a great example of this. Let's talk about how you can make this happen in no longer than a few minutes.
Wondering How to Install a Popup With GetResponse?
So, you're wondering how to build a Webflow popup? It's actually not too difficult, and the platform also prompts you. When you integrate GetResponse with Webflow, it's a bit like doubling your capabilities.
You can trigger email automation. You can even gather more leads and set everything to autopilot in a way.
You can also install popup modals to create a new kind of experience to accompany your campaign. Here's what you'll need to do;
- Ensure that you have GetResponse and Webflow accounts
- Per Webflow, Zapier is used to perform these automations so download this option
- Select the trigger you want to use to launch the workflow you need if prompted
- Start by "starting a new campaign"
- Customize by adding in headline text and button
- Add in a div to make your modal "fixed"
- Setup rules for display such as when it appears
- Publish your campaign
The process may seem lengthy, but it only takes a few minutes. It's also all prompted, so you aren't likely to get confused while navigating the process. The main reason for this is to potentially increase your conversion rate.
Not only that, but Webflow timed popups or a Webflow popup contact form are a good way to give your customers variety without knowing they needed it. Instead of having the same popup generated for every client, you can customize popup time and design. This is also a great reason to create and use a Webflow popup on click.
What Are the Advantages of Creating a Webflow Popup?
Popups are proven to increase your email sign-ups, sales, and even your website's bounce rate. Although it might not seem that significant, when you consider your daily or weekly count of visitors to your website, even a single percentage increase could mean hundreds of new customers for you.
On average, popups will have about a 3.09% conversion rate. Some top-performing popups have increased that rate to 10%.
Popups can be used for a variety of businesses, including eCommerce, SaaS, B2B, or just about any industry you can think of. They can be used to collect email sign-ups, promote a product or service, raise awareness for a cause, and even to create a lead magnet. They are also mobile-friendly, which means that you don't have to worry about them interfering with your website's functionality on different devices.
How To Generate Leads For GetResponse To Collect
A GetResponse popup is an excellent way to attract more people to your website. It can also be used to collect email addresses, increase your email list size, and boost sales. But how do you drive traffic much less leads to your website? There are a few ways:
- Paid traffic - Traffic paid and bought for by digital ads (e.g. Google, social media - Facebook, Instagram, etc., or other networking platforms like LinkedIn).
- Organic traffic - Traffic through unpaid search engine clicks – maybe it’s how you ended up on this page! You can increase traffic to your website (and GetResponse popup) through SEO (search engine optimization). SEO is a technique where certain keywords and phrases (search terms) are used to make website pages more relevant to search engines (namely Google). One of the best ways to rank high in organic search results is through well-researched, strategic, and recurring SEO blog content.
If you’d like help bringing traffic to your GetResponse popup or other web pages, contact Cleverly for a free consultation today.