June 16, 2025

How to Write a LinkedIn Recommendation (samples and templates)

The LinkedIn network is a powerful business tool that allows you to connect with colleagues, look for jobs, and stay in touch with old friends. But what if one of these connections asks you for an endorsement?

These recommendations can be tough to write! You need to make sure it's excellent and on-brand.

In this post, we'll show you how to recommend LinkedIn — one that will get your endorsement read and taken seriously by those who see it (including future hiring managers).

We'll also include some LinkedIn recommendation samples and templates so that you never have trouble writing one again.

What is a LinkedIn Endorsement?

A LinkedIn endorsement is a recommendation that you make on behalf of one of your connections. You might be asked to endorse a former employee, a vendor, or a colleague. Or you may want to hand out kind words on your connections' profiles without being asked to build goodwill across your network.

Why are LinkedIn endorsements necessary?

LinkedIn endorsements are essential to the recipient. These recommendations help give a sense of who someone is on LinkedIn and what their reputation is. They also provide an opportunity to showcase the depth and breadth of a person's professional relationships, shown in studies to be necessary for career advancement.

But, giving endorsements is also essential.

A recommendation from someone with solid connections can make all the difference when it comes to advancing a candidate's career. People wouldn't ask for your endorsement if they didn't respect you and assume that others appreciate you as well. That's why it's an honor to be asked — and a compliment to be asked often.

Since people's professional networks often overlap, the endorsements you write will likely be seen by people in your industry, so you want them to be professional, kind, and reflect well on you.

Also, people you endorse are likely to return the favor. The fastest way to collect heartfelt professional endorsements is to start offering them to your colleagues and clients.

Nick Verity
CEO, Cleverly
Nick Verity is the CEO of Cleverly, a top B2B lead generation agency that helps service based companies scale through data-driven outreach. He has helped 10,000+ clients generate 224.7K+ B2B Leads with companies like Amazon, Google, Spotify, AirBnB & more which resulted in $312M in pipeline revenue and $51.2M in closed revenue.
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