Modified On :
October 6, 2025
Key Takeaways
- Following hashtags on LinkedIn helps you stay updated with industry trends and thought leadership content.
- Posts with relevant hashtags can drive up to 30% more engagement and boost visibility.
- You can easily manage or unfollow hashtags under the “My Network → Followed Hashtags” section.
- Use 2–5 targeted, industry-specific hashtags per post for better reach and cleaner content.
- Create your own branded hashtag to build recognition and encourage community engagement.
- Track your hashtag performance with LinkedIn Analytics to refine your lead generation strategy over time.
In 2025, LinkedIn continues to be a powerhouse for professional networking, with over 1 billion users actively engaging on the platform.
It's not just a space for job seekers and recruiters anymore; it's a dynamic hub for thought leadership, industry insights, and meaningful conversations.
But here's the kicker: posts with hashtags receive up to 30% more engagement than those without. That's a significant boost, especially when you're aiming to expand your reach and connect with the right audience.
Whether you're a marketer looking to generate leads or a professional eager to stay updated on industry trends, following and using hashtags effectively can make all the difference.
In this guide, we'll walk you through the steps to follow hashtags on LinkedIn and share best practices to ensure your content gets the visibility it deserves.
How To Follow A Hashtag On LinkedIn
In this blog post, we will discuss how to follow hashtags on LinkedIn so that you can make the most of this powerful feature.
Step 1: Search for a Hashtag
The first step to following a hashtag on LinkedIn is to search for it. You can do this by using the search bar at the top of the LinkedIn homepage. Simply type in the hashtag that you want to follow and click enter.
Once you have entered the hashtag, LinkedIn will display a list of posts and articles related to that hashtag. You can browse through the results to get a sense of the type of content that is being shared under that hashtag.
👀 Note: LinkedIn now suggests trending hashtags as you type in the search bar.
Step 2: Click on the Hashtag
If you want to follow a hashtag, the next step is to click on the hashtag itself. This will take you to a dedicated page for that hashtag where you can see all the posts that have been shared under that hashtag.
LinkedIn hashtag pages now display a follower count, allow you to switch between "Top" and "Recent" posts, and suggest related hashtags.
Step 3: Click on the Follow Button
Once you are on the hashtag page, you will see a blue Follow button on the right-hand side of the page. Simply click on this button to start following the hashtag.
Step 4: Manage Your Hashtag Follows
Once you have followed a hashtag, LinkedIn will start showing you content related to that hashtag in your feed. You can manage your hashtag follows by clicking on the My Network tab on the LinkedIn homepage:
Then, selecting Hashtags from the dropdown menu:
From here, you can see all the hashtags that you are following and make changes to your follows as needed. For example, you can unfollow a hashtag if you are no longer interested in the content, or you can add new hashtags to your list.
LinkedIn has refined how it surfaces and handles hashtag follows: you’ll now see a concise, scrollable list of followed hashtags with a “Show more” option to expand beyond the first few.
👀 Note that LinkedIn’s algorithm in 2025 places more emphasis on engagement, quality, dwell time, and relevance rather than purely on hashtag usage. So even if you follow many hashtags, your feed will prioritize content that drives engagement.
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The Best Practices For LinkedIn Hashtags
LinkedIn is a powerful social media platform for professionals looking to connect with other like-minded individuals in their industry, share their expertise, and expand their network.
Hashtags are a great tool to help users do just that. They allow users to discover content related to their interests, connect with other professionals, and stay up-to-date on the latest industry news. In this blog post, we will explore the best practices for LinkedIn hashtags.
Use relevant hashtags
When using hashtags on LinkedIn, it is important to make sure they are relevant to the content you are posting. Using irrelevant hashtags can result in lower engagement and even harm your reputation as a professional. Ensure that your hashtags are specific to your industry or topic and avoid using overly broad hashtags that are not specific to your content.
Don't overdo it
While hashtags are useful, it is important not to overuse them. Using too many hashtags can make your content appear spammy and make it difficult to read. Use 2-3 relevant hashtags per post, and make sure they are strategically placed to add value to your content.
Keep it simple
When creating hashtags, it is important to keep them simple and easy to understand. Avoid using acronyms, complicated terminology, or slang that may not be understood by your audience. Keep your hashtags clear, concise, and easy to remember.
Do your research
Before using a hashtag, it is important to do your research. This will help you ensure that the hashtag is relevant to your content, and that it is not already being used in a negative way. Check the LinkedIn search bar to see how often the hashtag is being used and what type of content it is being used for.
Create your own hashtag
Creating your own hashtag can be a great way to build your brand and promote your content. When creating a custom hashtag, make sure it is unique, easy to remember, and relevant to your brand or industry. Use it consistently in your content and encourage others to use it when sharing your content.
Participate in trending conversations
Trending conversations can be a great way to increase engagement and visibility on LinkedIn. Keep an eye on current events and industry trends, and join conversations that are relevant to your brand or industry. Use trending hashtags to add value to the conversation and engage with other professionals.
Track your success
Tracking your success with hashtags is important to determine which hashtags are generating the most engagement and which ones are not working as well. Use LinkedIn Analytics to track your hashtag success and make adjustments as needed.
Conclusion
In conclusion, LinkedIn hashtags are an important tool for professionals looking to connect with other professionals, share their expertise, and expand their network.
By using relevant hashtags, avoiding overuse, keeping it simple, doing research, creating custom hashtags, participating in trending conversations, and tracking your success, you can make the most of this powerful feature and achieve your goals on the platform.
At Cleverly, we’ve helped 10,000+ clients generate leads with top companies like Amazon, Google, Uber, PayPal, Slack, Spotify, and more.
Our data-driven LinkedIn outreach campaigns have produced over $312 million in pipeline revenue and $51.2 million in closed deals — all through strategic LinkedIn lead generation.
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Frequently Asked Questions
1. How do I follow hashtags on LinkedIn?
Simply type a hashtag (like #Marketing or #Sales) in the LinkedIn search bar, open the hashtag page, and click “Follow.” You’ll start seeing posts using that hashtag in your feed right away.
2. Where can I find the hashtags I’m following?
Go to My Network → Followed Hashtags on LinkedIn. From there, you can view all your followed hashtags, discover new ones, or unfollow tags that are no longer relevant.
3. How many hashtags should I use on a LinkedIn post?
LinkedIn recommends using 2–5 relevant hashtags per post. Too many can make your post look cluttered or spammy, while too few may limit your reach.
4. What are the best hashtags for lead generation on LinkedIn?
If your goal is B2B lead generation, try niche, intent-driven hashtags like #B2BMarketing, #LeadGeneration, #LinkedInOutreach, or #SalesProspecting. These attract professionals actively seeking services or insights in your space.
5. Can I create my own branded hashtag?
Absolutely! A custom hashtag helps build brand identity and community. Just make sure it’s short, unique, and easy to remember — then use it consistently across your posts.
6. Do hashtags really help with LinkedIn lead generation?
Yes — when used strategically. Hashtags improve post visibility, help you reach the right audience, and boost engagement, all of which contribute to stronger LinkedIn lead generation results over time.
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