March 15, 2023

How To Follow Hashtags On LinkedIn: Best Practices & Tips

How To Follow Hashtags On LinkedIn & Best Practices For LinkedIn Hashtags

As one of the most popular professional networking sites in the world, LinkedIn is an excellent platform to connect with like-minded individuals, share your expertise, and grow your professional network. One of the best ways to do this is by using hashtags on the platform.

Hashtags are a powerful tool that can help you discover content related to your interests and connect with others in your industry. By following relevant hashtags, you can stay up-to-date on industry news, learn from thought leaders, and engage with other professionals.

How To Follow A Hashtag On LinkedIn

In this blog post, we will discuss how to follow hashtags on LinkedIn so that you can make the most of this powerful feature.

Step 1: Search for a Hashtag

The first step to following a hashtag on LinkedIn is to search for it. You can do this by using the search bar at the top of the LinkedIn homepage. Simply type in the hashtag that you want to follow and click enter.

Once you have entered the hashtag, LinkedIn will display a list of posts and articles related to that hashtag. You can browse through the results to get a sense of the type of content that is being shared under that hashtag.

Step 2: Click on the Hashtag

If you want to follow a hashtag, the next step is to click on the hashtag itself. This will take you to a dedicated page for that hashtag where you can see all the posts that have been shared under that hashtag.

Step 3: Click on the Follow Button

Once you are on the hashtag page, you will see a blue Follow button on the right-hand side of the page. Simply click on this button to start following the hashtag.

Step 4: Manage Your Hashtag Follows

Once you have followed a hashtag, LinkedIn will start showing you content related to that hashtag in your feed. You can manage your hashtag follows by clicking on the My Network tab on the LinkedIn homepage: 

Then, selecting Hashtags from the dropdown menu:

From here, you can see all the hashtags that you are following and make changes to your follows as needed. For example, you can unfollow a hashtag if you are no longer interested in the content, or you can add new hashtags to your list.

The Best Practices For LinkedIn Hashtags

LinkedIn is a powerful social media platform for professionals looking to connect with other like-minded individuals in their industry, share their expertise, and expand their network. Hashtags are a great tool to help users do just that. They allow users to discover content related to their interests, connect with other professionals, and stay up-to-date on the latest industry news. In this blog post, we will explore the best practices for LinkedIn hashtags.

Use relevant hashtags

When using hashtags on LinkedIn, it is important to make sure they are relevant to the content you are posting. Using irrelevant hashtags can result in lower engagement and even harm your reputation as a professional. Ensure that your hashtags are specific to your industry or topic and avoid using overly broad hashtags that are not specific to your content.

Don't overdo it

While hashtags are useful, it is important not to overuse them. Using too many hashtags can make your content appear spammy and make it difficult to read. Use 2-3 relevant hashtags per post, and make sure they are strategically placed to add value to your content.

Keep it simple

When creating hashtags, it is important to keep them simple and easy to understand. Avoid using acronyms, complicated terminology, or slang that may not be understood by your audience. Keep your hashtags clear, concise, and easy to remember.

Do your research

Before using a hashtag, it is important to do your research. This will help you ensure that the hashtag is relevant to your content, and that it is not already being used in a negative way. Check the LinkedIn search bar to see how often the hashtag is being used and what type of content it is being used for.

Create your own hashtag

Creating your own hashtag can be a great way to build your brand and promote your content. When creating a custom hashtag, make sure it is unique, easy to remember, and relevant to your brand or industry. Use it consistently in your content and encourage others to use it when sharing your content.

Participate in trending conversations

Trending conversations can be a great way to increase engagement and visibility on LinkedIn. Keep an eye on current events and industry trends, and join conversations that are relevant to your brand or industry. Use trending hashtags to add value to the conversation and engage with other professionals.

Track your success

Tracking your success with hashtags is important to determine which hashtags are generating the most engagement and which ones are not working as well. Use LinkedIn Analytics to track your hashtag success and make adjustments as needed.

In conclusion, LinkedIn hashtags are an important tool for professionals looking to connect with other professionals, share their expertise, and expand their network. By using relevant hashtags, avoiding overuse, keeping it simple, doing research, creating custom hashtags, participating in trending conversations, and tracking your success, you can make the most of this powerful feature and achieve your goals on the platform.

At Cleverly, we've helped thousands of our clients grow their business through lead generation and LinkedIn content marketing. If you're interested in learning more about how we can help you become a thought leader in your space, check out our LinkedIn content service here.