Your website already tells you who's interested. This playbook shows you how to act on it — without spamming everyone who ever loaded your homepage.
Start with a pilot campaign. Our team deploys these exact strategies end-to-end for your business — fully managed, from data collection to meetings booked straight into your calendar.
Website visitor identification is the process of matching anonymous site traffic to real people. A script (like RB2B) cross-references visitor IP addresses and device data against a network of known profiles — returning a name, LinkedIn, job title, and company without the visitor ever filling out a form.
Tracking tells you what happened — page views, sessions, time on site. Identification tells you who was there. One gives you analytics; the other gives you a contact you can actually reach out to.
For US traffic, yes - provided your privacy policy is current and you follow CAN-SPAM. For EU traffic, company-level identification is generally permitted under GDPR's legitimate interest basis, but person-level identification of EU visitors requires more careful handling. Tools like RB2B are US-only for person-level ID by design. Always verify compliance with a legal professional for your specific situation.
Most tools identify 15–40% of total traffic at the company level, with a smaller subset at the person level. US traffic identifies at higher rates. The match rate matters less than the quality — even a small number of ICP-matched, high-intent visitors is more valuable than a large list of poor-fit contacts.
Both work. Transparent ("I saw you on our site") builds context but can feel intrusive if mistimed. Silent uses the visit to inform your timing without referencing it, which scales more comfortably. Test both and let reply rates decide.
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