

If you’re comparing Impactable and Cleverly, the difference comes down to approach. Impactable focuses largely on LinkedIn ads, while Cleverly specializes in direct prospecting, helping you reach decision-makers through personalized outreach and fully managed lead generation campaigns.
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| Features |
|
|
|---|---|---|
| U.S. Based Dedicated Account Manager | ||
| 1000+ Verified 5 Star Reviews | ||
| Done-For-You Targeting & List Building | ||
| Done-For-You Messaging Sequence | ||
| Real Time & Advance Metrics Reporting | ||
| Real Human Response Handling (No AI) | ||
| Real Human Appointment Setting (No AI) | ||
| Done-For-You Integration With Your CRM | ||
| Leads Won With Fortune 100 | ||
| Real Time Email & Call Support From Your Account Manager | ||
| Run Campaigns on Own Infrastructure | ||
| Software Only (With Infra) Pricing | $97 | NA |
| Done-For-You LinkedIn Lead Gen | $397 | $750 |
Impactable gives you the strategy. Cleverly gives you the strategy, execution, optimization, and results.
Cleverly optimizes for booked meetings and pipeline, not vanity metrics like connection counts.
Cleverly uses human-like, compliant outreach methods, reducing account risk compared to aggressive automation setups.
Cleverly has helped 1,000+ B2B companies generate predictable outbound results—across SaaS, agencies, services, and enterprise sales.
You get a dedicated account manager, not just a dashboard.
Don't just take our word for it — see what real customers are saying!
long responses , not clear answers, don't recommend
We were promised a dedicated account manager, who understood linkedin. What we actually got a was what seemed to be someone learning on the job, we have a pretty tight niche, and the datasets shared with us no way matched what we discussed.
Impactable's rep put it best when he said, "we said we were gonna do it, and we didn't do it." Over the months they succeeded at spending a lot of money, and nothing else. The ads were bad, like getting the name wrong for a customer giving a testamonial, ignoring our brand guidelines, and copy-pasta bad. The service was also sub-par and we never received a lot of deliverables.
Cleverly was able to convert more than 10% of cold message outreach into sales conversations. Highest I have seen. Love working with them.
Our team has truly loved using Cleverly for LinkedIn. Michaela and Jacquilyn have been so so helpful with our campaigns! They make the process seamless in reaching out to new and potential customers and provide a well laid out dashboard to help us meet our sales goals. The hands off process allows our team to work more efficiently to reach our goals. It's a great resource for anyone looking for extra help with cold outreach.
Been with Cleverly for 5 years now- my outreach campaigns are highly successful, and I have a connection rate of near 50% There reps are knowledgeable and very helpful- looking forward to converting connections into meetings and then sales with my new updated campaign!
We focused our market approach on mid-market technology decision-makers, targeting CTOs and IT Directors at high-growth companies (50-1000 employees) showing clear digital transformation signals. We refined our targeting by identifying companies using legacy systems and those with recent funding, then addressed common vendor skepticism by leading with specific value metrics from similar customers (e.g., "reduced processing time by 40%") and offering brief product demonstrations. This approach proved highly effective, resulting in a 15% outreach-to-demo conversion rate and 30% trial-to-paid conversion rate.
We focused our market approach on mid-market technology decision-makers, targeting CTOs and IT Directors at high-growth companies (50-1000 employees) showing clear digital transformation signals. We refined our targeting by identifying companies using legacy systems and those with recent funding, then addressed common vendor skepticism by leading with specific value metrics from similar customers (e.g., "reduced processing time by 40%") and offering brief product demonstrations. This approach proved highly effective, resulting in a 15% outreach-to-demo conversion rate and 30% trial-to-paid conversion rate.
Great work on the last 2 months of campaigns! We have definitely seen an uptick in leads and closed clients. We should be closing another deal tomorrow!
Great work on the last 2 months of campaigns! We have definitely seen an uptick in leads and closed clients. We should be closing another deal tomorrow!



Targeted mid-market and enterprise executives in Procurement using advanced boolean combinations and company size filters. Messaging simplified complex product into one-line value proposition, backed by enterprise logos. Initial connection highlighted specific procurement challenges, followed by ROI metrics. Third touch featured enterprise case studies. Procurement-specific messaging achieved 58% higher acceptance rates, while ROI-focused content increased engagement by 53%, closing 37 deals with 49% reply rate.
Targeted mid-market and enterprise executives in Procurement using advanced boolean combinations and company size filters. Messaging simplified complex product into one-line value proposition, backed by enterprise logos. Initial connection highlighted specific procurement challenges, followed by ROI metrics. Third touch featured enterprise case studies. Procurement-specific messaging achieved 58% higher acceptance rates, while ROI-focused content increased engagement by 53%, closing 37 deals with 49% reply rate.
Cleverly is our best performing marketing channel, performing extremely well for our 4 AE’s. We want the entire sales team on Cleverly. 11 total seats.
Cleverly is our best performing marketing channel, performing extremely well for our 4 AE’s. We want the entire sales team on Cleverly. 11 total seats.



There are thousands of Google Ad agencies on LinkedIn. So to separate Yael from the pack we crafted a free Google Ads Audit offer with a powerful and frictionless guarantee that no other competitor was doing.
There are thousands of Google Ad agencies on LinkedIn. So to separate Yael from the pack we crafted a free Google Ads Audit offer with a powerful and frictionless guarantee that no other competitor was doing.
Cleverly was very helpful in scaling my team's outbounding efforts. They helped find new companies and people to connect with that resulted in new business opportunities. Their staff was friendly, flexible, and intelligent.
Cleverly was very helpful in scaling my team's outbounding efforts. They helped find new companies and people to connect with that resulted in new business opportunities. Their staff was friendly, flexible, and intelligent.



Adaptable specailizes in Webflow development, but you can't target by technology used in LinkedIn. So, we took a creative partnerships angle by reaching out to B2B agencies, web designers and IT consultants who have client bases using Webflow, and led with a win-win referral offer to entice meetings.
Adaptable specailizes in Webflow development, but you can't target by technology used in LinkedIn. So, we took a creative partnerships angle by reaching out to B2B agencies, web designers and IT consultants who have client bases using Webflow, and led with a win-win referral offer to entice meetings.
Cleverly uses the most new tech marketing process. I really love the Cleverly process. They do most of the work for you by utilizing the most up-to-date marketing messages. I give them an A+.
Cleverly uses the most new tech marketing process. I really love the Cleverly process. They do most of the work for you by utilizing the most up-to-date marketing messages. I give them an A+.



Cleverly organically built and grew Blox's brand recognition by connecting with thousands of multifamily decision makers and influencers on LinkedIn from both cold traffic and by pre-booking meetings before huge events. Once Blox's LinkedIn foundation was built, Cleverly started posting strategic content while executing direct LinkedIn outreach campaigns. The perfect blend of targeted marketing and advanced prospecting helped Blox's sign up millions of apartment homes nationwide.
Cleverly organically built and grew Blox's brand recognition by connecting with thousands of multifamily decision makers and influencers on LinkedIn from both cold traffic and by pre-booking meetings before huge events. Once Blox's LinkedIn foundation was built, Cleverly started posting strategic content while executing direct LinkedIn outreach campaigns. The perfect blend of targeted marketing and advanced prospecting helped Blox's sign up millions of apartment homes nationwide.
There are a lot of LinkedIn automation tools and service providers out there… I talked to many of them and selected Cleverly and have been very happy with their product + service. Highly recommend
There are a lot of LinkedIn automation tools and service providers out there… I talked to many of them and selected Cleverly and have been very happy with their product + service. Highly recommend



Midori only works with high-earning women executives, which is a niche persona there are no filters for in LinkedIn, so we used advanced boolean tactics to get the list 95% qualified. We helped Midori create a offer that works on cold traffic by positioning the ask for a sales call as an exclusive invitation for a mutually beneficial chat.
Midori only works with high-earning women executives, which is a niche persona there are no filters for in LinkedIn, so we used advanced boolean tactics to get the list 95% qualified. We helped Midori create a offer that works on cold traffic by positioning the ask for a sales call as an exclusive invitation for a mutually beneficial chat.
Cleverly is my #1 source of new clients.
Cleverly is my #1 source of new clients.
Orchestrated multi-profile campaign managing 14 employee profiles across different states and industries, using advanced boolean combinations to target businesses with 10-50 employees showing growth signals but lacking insurance infrastructure. Messaging strategy customized per industry with specific compliance requirements and cost-saving metrics. Initial outreach highlighted state-specific compliance risks, followed by insurance cost comparisons. Third touch offered free insurance savings audit. Industry-specific pain points achieved 54% higher acceptance rates, while local regulation references increased response rates by 49%, generating 307 meetings in three months.
Orchestrated multi-profile campaign managing 14 employee profiles across different states and industries, using advanced boolean combinations to target businesses with 10-50 employees showing growth signals but lacking insurance infrastructure. Messaging strategy customized per industry with specific compliance requirements and cost-saving metrics. Initial outreach highlighted state-specific compliance risks, followed by insurance cost comparisons. Third touch offered free insurance savings audit. Industry-specific pain points achieved 54% higher acceptance rates, while local regulation references increased response rates by 49%, generating 307 meetings in three months.
Cleverly is our top acquisition channel, delivering a lower CPA than Google and more booked meetings than email. There are two things I love in the morning: 1. Coffee 2. Warm leads in my inbox.
Cleverly is our top acquisition channel, delivering a lower CPA than Google and more booked meetings than email. There are two things I love in the morning: 1. Coffee 2. Warm leads in my inbox.



Implemented sophisticated targeting combining Title and Seniority Level filters with Company keywords for commercial real estate decision-makers. Led with $5.2B funding history to establish immediate credibility, offering premium consultation (valued at $2-5K) for free. Second touch shared relevant case studies, while third highlighted competitive terms. Social proof in connection requests achieved 61% higher acceptance rates, while specific funding examples increased engagement by 53%, generating $422,000 revenue with 40% reply rate.
Implemented sophisticated targeting combining Title and Seniority Level filters with Company keywords for commercial real estate decision-makers. Led with $5.2B funding history to establish immediate credibility, offering premium consultation (valued at $2-5K) for free. Second touch shared relevant case studies, while third highlighted competitive terms. Social proof in connection requests achieved 61% higher acceptance rates, while specific funding examples increased engagement by 53%, generating $422,000 revenue with 40% reply rate.
We love the service and have recommended it to many people already.
We love the service and have recommended it to many people already.



Implemented Account-Based Marketing approach assigning one Fortune 100 banking target per rep, using advanced Sales Navigator filters to identify key technology decision-makers. Boolean search combined banking technology terms with digital transformation indicators. Messaging strategy maintained a conversational, non-salesy tone while leveraging social proof from similar implementations. Initial connection request highlighted relevant case studies, followed by industry-specific insights. Third touch focused on implementation methodology and ROI metrics. A/B testing revealed that name-dropping relevant clients increased acceptance rates by 57%, while technical terminology in follow-ups drove 45% higher engagement, achieving 157 average monthly replies.
Implemented Account-Based Marketing approach assigning one Fortune 100 banking target per rep, using advanced Sales Navigator filters to identify key technology decision-makers. Boolean search combined banking technology terms with digital transformation indicators. Messaging strategy maintained a conversational, non-salesy tone while leveraging social proof from similar implementations. Initial connection request highlighted relevant case studies, followed by industry-specific insights. Third touch focused on implementation methodology and ROI metrics. A/B testing revealed that name-dropping relevant clients increased acceptance rates by 57%, while technical terminology in follow-ups drove 45% higher engagement, achieving 157 average monthly replies.
Knowing that we have messages being sent for us, and all we have to do is login into LinkedIn and say yes, book a meeting. It’s really taken out a lot of the stress levels as far as getting out touch-points to prospects.
Knowing that we have messages being sent for us, and all we have to do is login into LinkedIn and say yes, book a meeting. It’s really taken out a lot of the stress levels as far as getting out touch-points to prospects.



Targeted companies with large engineering staffs using employee count filters and tech stack indicators, focusing on medium-to-large businesses showing growth signals. Messaging led with Fortune 500 credibility and specific engineer placement successes. Initial connection highlighted relevant projects, followed by scalability metrics. Third touch featured implementation timelines. Industry-specific case studies achieved 53% higher acceptance rates, while technical expertise messaging drove 47% higher engagement, generating $400,000 revenue and $1.5M pipeline in six months.
Targeted companies with large engineering staffs using employee count filters and tech stack indicators, focusing on medium-to-large businesses showing growth signals. Messaging led with Fortune 500 credibility and specific engineer placement successes. Initial connection highlighted relevant projects, followed by scalability metrics. Third touch featured implementation timelines. Industry-specific case studies achieved 53% higher acceptance rates, while technical expertise messaging drove 47% higher engagement, generating $400,000 revenue and $1.5M pipeline in six months.
Good morning, Alexa! Cleverly has been good for Bluefin. This week we are proposing a $1 million contract which looks pretty likely. It came from Cleverly. We have won a $400k contract and we are pursuing numerous other projects Cleverly has generated. So thanks!
Good morning, Alexa! Cleverly has been good for Bluefin. This week we are proposing a $1 million contract which looks pretty likely. It came from Cleverly. We have won a $400k contract and we are pursuing numerous other projects Cleverly has generated. So thanks!
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Cleverly focuses on managed LinkedIn outreach designed to generate qualified B2B conversations and booked meetings, while Impactable primarily operates as a LinkedIn advertising and paid social agency. Cleverly specializes in outbound prospecting through personalized outreach rather than paid ad campaigns.
For companies that want direct conversations with decision-makers, Cleverly is often a stronger fit. Cleverly runs targeted LinkedIn outreach campaigns that initiate one-to-one conversations, whereas Impactable’s strategy focuses more on paid LinkedIn ads that drive traffic or form submissions.
Cleverly uses LinkedIn as a direct prospecting channel, connecting with and messaging ideal prospects to start sales conversations. Impactable typically uses LinkedIn as an advertising platform, running paid campaigns to reach audiences through sponsored content and lead forms.
Cleverly is designed for B2B companies that want a predictable outbound pipeline through direct conversations with their ideal customers. Teams that prefer a done-for-you outbound system for generating meetings often find Cleverly more aligned with their goals than agencies focused primarily on advertising campaigns.
Many teams choose Cleverly because it provides a complete outbound lead generation system, prospect targeting, LinkedIn outreach, message optimization, and response handling—focused on creating qualified conversations rather than relying on paid advertising to capture leads.
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