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Cleverly vs Clay

Clay helps you build and enrich lead data, but you still need to manage outreach and campaigns. Cleverly handles everything, from targeting and messaging to cold email execution — completely done-for-you.

224.7 K

Client leads generated

$51.2 M

Client revenue generated

224.7 K

Client pipeline generated

Free Consultation

B2B leads won for 5000+ clients

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Compare Cleverly vs Clay

Features
Cleverly
Cleverly
Competitor
Competitor
Dedicated Account Manager yes no
1000+ Verified 5 Star Reviews yes no
Done-For-You Targeting & List Building yes no
Done-For-You List Verification yes no
Done-For-You Campaign Cadence Copy yes no
Done-For-You ICP Personalization yes no
1-on-1 Onboarding yes Maybe
Real Time & Advance Metrics Reporting yes yes
Use Own Proprietary Tech Stack yes yes
Domain Management + Inbox Warmup ✓ (DFY) no
Inbox Management + Follow Up ✓ (Human) no
Monthly Check-ins With AMs yes no
CRM Integration yes yes
Price Setup Fee + Pay Per Lead (10K Prospects) $349/Mo (10K Credits)

Stop managing tools. Start booking qualified meetings.

If you don’t want to spend weeks testing copy, adjusting automation, and fixing deliverability—Cleverly handles everything for you.
Free Consultation

Here Are a Few Reasons Why Choose Cleverly over Clay

100+ LinkedIn outreach case studies

Results generated for clients across every industry.
LinkedIn Lead Generation
Strategy

We focused our market approach on mid-market technology decision-makers, targeting CTOs and IT Directors at high-growth companies (50-1000 employees) showing clear digital transformation signals. We refined our targeting by identifying companies using legacy systems and those with recent funding, then addressed common vendor skepticism by leading with specific value metrics from similar customers (e.g., "reduced processing time by 40%") and offering brief product demonstrations. This approach proved highly effective, resulting in a 15% outreach-to-demo conversion rate and 30% trial-to-paid conversion rate.

Review

Great work on the last 2 months of campaigns! We have definitely seen an uptick in leads and closed clients. We should be closing another deal tomorrow!

Productiv

/
Saas
37 deals closed in 12 months
49%
Reply Rate
Ali Rafie
Sales Director
Ali Rafie
Sales Director
LinkedIn Lead Generation
Strategy

Targeted mid-market and enterprise executives in Procurement using advanced boolean combinations and company size filters. Messaging simplified complex product into one-line value proposition, backed by enterprise logos. Initial connection highlighted specific procurement challenges, followed by ROI metrics. Third touch featured enterprise case studies. Procurement-specific messaging achieved 58% higher acceptance rates, while ROI-focused content increased engagement by 53%, closing 37 deals with 49% reply rate.

Review

Cleverly is our best performing marketing channel, performing extremely well for our 4 AE’s. We want the entire sales team on Cleverly. 11 total seats.

Yael Consulting

/
Advertising & Marketing
34 deals closed in 9 months
39%
Reply Rate
Lior Krolewicz
CEO
Lior Krolewicz
CEO
LinkedIn Lead Generation
Strategy

There are thousands of Google Ad agencies on LinkedIn. So to separate Yael from the pack we crafted a free Google Ads Audit offer with a powerful and frictionless guarantee that no other competitor was doing.

Review

Cleverly was very helpful in scaling my team's outbounding efforts. They helped find new companies and people to connect with that resulted in new business opportunities. Their staff was friendly, flexible, and intelligent.

Adaptable

/
Software Development
49 meetings booked in 6 months
39
Average Replies Per Month
Jerel Peralta
Founder & CEO
Jerel Peralta
Founder & CEO
LinkedIn Lead Generation
Strategy

Adaptable specailizes in Webflow development, but you can't target by technology used in LinkedIn. So, we took a creative partnerships angle by reaching out to B2B agencies, web designers and IT consultants who have client bases using Webflow, and led with a win-win referral offer to entice meetings.

Review

Cleverly uses the most new tech marketing process. I really love the Cleverly process. They do most of the work for you by utilizing the most up-to-date marketing messages. I give them an A+.

Blox

/
Saas
$1 million closed in 12 months
113
Average Replies Per Month
Derek Merrill
Founder
Derek Merrill
Founder
LinkedIn Lead Generation
Strategy

Cleverly organically built and grew Blox's brand recognition by connecting with thousands of multifamily decision makers and influencers on LinkedIn from both cold traffic and by pre-booking meetings before huge events. Once Blox's LinkedIn foundation was built, Cleverly started posting strategic content while executing direct LinkedIn outreach campaigns. The perfect blend of targeted marketing and advanced prospecting helped Blox's sign up millions of apartment homes nationwide.

Review

There are a lot of LinkedIn automation tools and service providers out there… I talked to many of them and selected Cleverly and have been very happy with their product + service. Highly recommend

LinkedIn Lead Generation
Strategy

Midori only works with high-earning women executives, which is a niche persona there are no filters for in LinkedIn, so we used advanced boolean tactics to get the list 95% qualified. We helped Midori create a offer that works on cold traffic by positioning the ask for a sales call as an exclusive invitation for a mutually beneficial chat.

Review

Cleverly is my #1 source of new clients.

LinkedIn Lead Generation
Strategy

Orchestrated multi-profile campaign managing 14 employee profiles across different states and industries, using advanced boolean combinations to target businesses with 10-50 employees showing growth signals but lacking insurance infrastructure. Messaging strategy customized per industry with specific compliance requirements and cost-saving metrics. Initial outreach highlighted state-specific compliance risks, followed by insurance cost comparisons. Third touch offered free insurance savings audit. Industry-specific pain points achieved 54% higher acceptance rates, while local regulation references increased response rates by 49%, generating 307 meetings in three months.

Review

Cleverly is our top acquisition channel, delivering a lower CPA than Google and more booked meetings than email. There are two things I love in the morning: 1. Coffee 2. Warm leads in my inbox.

Lever Capital Partners

/
Financial Services
$422,000 revenue generated in 12 months
40
Average Replies Per Month
Adam H.
Principal
Adam H.
Principal
LinkedIn Lead Generation
Strategy

Implemented sophisticated targeting combining Title and Seniority Level filters with Company keywords for commercial real estate decision-makers. Led with $5.2B funding history to establish immediate credibility, offering premium consultation (valued at $2-5K) for free. Second touch shared relevant case studies, while third highlighted competitive terms. Social proof in connection requests achieved 61% higher acceptance rates, while specific funding examples increased engagement by 53%, generating $422,000 revenue with 40% reply rate.

Review

We love the service and have recommended it to many people already.

LinkedIn Lead Generation
Strategy

Implemented Account-Based Marketing approach assigning one Fortune 100 banking target per rep, using advanced Sales Navigator filters to identify key technology decision-makers. Boolean search combined banking technology terms with digital transformation indicators. Messaging strategy maintained a conversational, non-salesy tone while leveraging social proof from similar implementations. Initial connection request highlighted relevant case studies, followed by industry-specific insights. Third touch focused on implementation methodology and ROI metrics. A/B testing revealed that name-dropping relevant clients increased acceptance rates by 57%, while technical terminology in follow-ups drove 45% higher engagement, achieving 157 average monthly replies.

Review

Knowing that we have messages being sent for us, and all we have to do is login into LinkedIn and say yes, book a meeting. It’s really taken out a lot of the stress levels as far as getting out touch-points to prospects.

Bluefin Innovations

/
Software Development
$400,000 revenue generated in 6 months
$1,500,000+
Pipeline Generated
Dean Drummond
Development Manager
Dean Drummond
Development Manager
LinkedIn Lead Generation
Strategy

Targeted companies with large engineering staffs using employee count filters and tech stack indicators, focusing on medium-to-large businesses showing growth signals. Messaging led with Fortune 500 credibility and specific engineer placement successes. Initial connection highlighted relevant projects, followed by scalability metrics. Third touch featured implementation timelines. Industry-specific case studies achieved 53% higher acceptance rates, while technical expertise messaging drove 47% higher engagement, generating $400,000 revenue and $1.5M pipeline in six months.

Review

Good morning, Alexa! Cleverly has been good for Bluefin. This week we are proposing a $1 million contract which looks pretty likely. It came from Cleverly. We have won a $400k contract and we are pursuing numerous other projects Cleverly has generated. So thanks!

Strategy
Review
100+ Cold email outreach case studies
Results generated for clients across every industry.
Cold Email Outreach
Strategy

For Skyscapes, we built a highly targeted cold email campaign aimed at commercial property owners, contractors, and facilities managers actively investing in outdoor flooring upgrades. By pairing clean, verified data with concise messaging that highlighted durability, aesthetics, and fast installation timelines, the campaign generated 10 booked meetings with qualified buyers in a short outbound cycle.

Review

In our first month we got a proposal request for a $1.2M project and we have high level people responding to our emails.

Cold Email Outreach
Strategy

For Velox Media's digital marketing services, we targeted retail brands ready to scale. Our enterprise Azure setup with 2 USA IPs and 100 Outlook accounts reached marketing leaders through six-source verification. Messaging highlighted specific growth metrics and ROI wins. The campaign generated 72 monthly replies and booked 60 meetings in 6 months, outperforming their internal team's results.

Review

Cleverly is the only agency in 4 years to deliver more leads then our internal team

Cold Email Outreach
Strategy

We showcased Thomas Productions' video expertise to real estate brokerages seeking quality content. Our enterprise infrastructure with 2 USA IPs and 100 Outlook inboxes reached verified decision-makers through multi-provider verification. Messaging emphasized property showcase success stories. The campaign maintained a 37% reply rate and secured 52 meetings in 4 months.

Review

It's been easy to set appointments with your leads and some have converted to clients.

Cold Email Outreach
Strategy

For Portiva's medical staffing solutions, we targeted growing medical practices. Our enterprise Azure setup with 2 USA IPs and 100 Outlook accounts reached practice managers through multi-provider verification. Messaging highlighted their staffing expertise and quick placement capabilities. The campaign maintained a 31% reply rate and secured 56+ meetings in 9 months.

Review

The lead quality has been great - I'm super happy with Cleverly.

Heading

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330 meetings booked in 12 months
330 meetings booked in 12 months
42
Average Replies Per Month
PlantSwitch
President & COO
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This is some text inside of a div block.
Cold Email Outreach
Strategy

We showcased PlantSwitch's plant-based foodware to environmentally conscious restaurants. Leveraging our enterprise infrastructure of 2 USA IPs and 100 Outlook inboxes, we reached restaurant decision-makers through six-source verification. Messaging focused on sustainability benefits and cost advantages. The campaign achieved 42 monthly replies on average and booked 330 meetings in 12 months with consistently high lead quality.

Review

The lead themselves and the quality has been outstanding

Cold Email Outreach
Strategy

For Ocean's B2B lead generation platform, we targeted agencies seeking to enhance their prospecting. Our enterprise Azure setup with 2 USA IPs and 100 Outlook accounts reached agency leaders through multi-provider verification. Messaging emphasized platform effectiveness with concrete metrics. This approach generated a 37% reply rate and secured 20 qualified meetings in just one month, with account executives competing for the leads.

Review

Our account executives fight over Cleverly leads

Cold Email Outreach
Strategy

We positioned Ku Creatives' video production services to personal brands seeking professional content. Our enterprise infrastructure with 2 USA IPs and 100 Outlook inboxes reached verified decision-makers through six-source verification. Messaging emphasized their expertise in creating high-impact personal brand content. The campaign generated 38 monthly replies and booked 66 qualified meetings in 13 months.

Review

Pretty easy to book calls with leads. All we need to do is send the invitation.

Cold Email Outreach
Strategy

For Equity Front Capital's private equity services, we targeted agencies ready for investment or acquisition. Our enterprise Azure setup with 2 USA IPs and 100 Outlook accounts ensured strong delivery to agency owners. Multi-provider verification identified qualified prospects, while messaging highlighted growth opportunities and successful exits. This approach maintained a 21% reply rate and booked 122 qualified meetings in 10 months.

Review

The leads have been terrific.

Heading

/
95 meetings booked in 11 months
95 meetings booked in 11 months
52
Average Replies Per Month
Closify
CEO
This is some text inside of a div block.
This is some text inside of a div block.
Cold Email Outreach
Strategy

For Closify's commission-only sales representative platform, we targeted agencies needing reliable sales talent. Our enterprise infrastructure with 2 USA IPs and 100 Outlook inboxes on Azure ensured strong delivery to agency decision-makers. Six-source verification identified growing agencies, while messaging highlighted Closify's proven track record with similar clients. The campaign maintained 52 monthly replies on average and booked 95 qualified meetings in 11 months.

Review

The single best outsourced prospecting service I've engaged. Super smart people (especially Sam, our rep). They understand the leverage points needed to get high response rates from outbound cold-prospecting. Professional and they do what they say they are going to do. (They also measure everything and talk in specifics, not generalities!)

Heading

/
35 meetings booked in 4 months
35 meetings booked in 4 months
48
Average Replies Per Month
Automation Anywhere
Director of Global Lead Generation
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This is some text inside of a div block.
Cold Email Outreach
Strategy

For Automation Anywhere's robotic process automation solutions, we targeted enterprise companies seeking efficiency gains. Our enterprise infrastructure of 2 USA IPs and 100 Outlook inboxes on Azure reached key decision-makers through multi-provider verification. Messaging focused on proven automation success stories and ROI metrics from similar enterprises. This targeted approach generated 48 qualified replies monthly and booked 35 meetings in 4 months, connecting Automation Anywhere with companies ready to explore RPA solutions.

Review

Cleverly has been a great asset to our business. While we initially used it as a service to expand the conversations of our senior level leadership, pivoting to replace cold calling and has yielded exciting new clients. We look forward to a long relationship with them.

Strategy
Review
Pricing for LinkedIn lead generation,
100% done-for-you
Ask about major discounts for teams accounts. Book a call to learn more

Silver

LINKEDIN OUTREACH +
Proven sales expert
$397/mo
500 PROSPECTS PER MONTH
  • Proven done-for-you campaigns
  • Personalized outreach copy written
  • Qualified prospect lists built
  • Hundreds of follow-up messages
  • Up to 800 open InMails
  • 1,000+ messages for events
  • Proactive campaign optimization
  • Real-time lead management Inbox
  • LinkedIn profile recommendations
  • 1st-Degree nurture campaigns
  • A/B testing for campaigns
  • Easy-to-use client dashboard
  • Advanced campaign metrics
  • Smart & custom inbox chat
  • Direct CRM integration
  • Dedicated account manager
  • Email, chat, phone support
  • Ongoing strategy calls
  • Profile privacy & safety protection

Gold

LINKEDIN OUTREACH +
proven sales expert
$697/mo
500 PROSPECTS PER month
  • Thousands of follow-up messages
  • Use email with LinkedIn campaigns
  • Multiple simultaneous campaigns
  • Advanced LinkedIn Masterclass
  • Proven done-for-you campaigns
  • Personalized outreach copy written
  • Qualified prospect lists built
  • Up to 800 open InMails
  • 1,000+ messages for events
  • Proactive campaign optimization
  • Real-time lead management Inbox
  • LinkedIn profile recommendations
  • 1st-Degree nurture campaigns
  • A/B testing for campaigns
  • Easy-to-use client dashboard
  • Advanced campaign metrics
  • Smart & custom inbox chat
  • Direct CRM integration
  • Dedicated account manager
  • Email, chat, phone support
  • Ongoing strategy calls
  • Profile privacy & safety protection
GET STARTED

Ready to stop testing tools and start closing deals?

Cleverly builds and runs LinkedIn outbound campaigns that actually convert—without the learning curve.
Free Consultation

Pay Per Performance Model

Month-to-month, no contracts. Book a call to learn more.

Starter

Cold Email Lead Generation
Retainer + Pay Per Meeting-Ready-Lead
Done-For-You Email Campaigns
Purple check mark.
Unlimited email campaigns
Purple check mark.
Thousands of emails monthly
Purple check mark.
Done-for-you email campaigns
Purple check mark.
Email outreach copy crafted
Purple check mark.
Ideal decision makers identified
Purple check mark.
Qualified lead list built
Purple check mark.
Ongoing campaign optimization
Purple check mark.
1-on-1 onboarding & support
Purple check mark.
Email inbox & domain setup
Purple check mark.
AI-powered personalization
Purple check mark.
A/B testing email campaigns
Purple check mark.
Easy-to-use client dashboard
Purple check mark.
Dashboard setup and training
Purple check mark.
Advanced campaign metrics
Purple check mark.
CRM integration & tracking
Purple check mark.
Advanced guides and tutorials
Purple check mark.
Email, chat, phone support
Purple check mark.
Ongoing strategy calls
Purple check mark.
Dedicated account manager

Growth

Cold Email Lead Generation
Flat Monthly Retainer
Done-For-You Email Campaigns
Purple check mark.
Unlimited email campaigns
Purple check mark.
Thousands of emails monthly
Purple check mark.
Done-for-you email campaigns
Purple check mark.
Email outreach copy crafted
Purple check mark.
Ideal decision makers identified
Purple check mark.
Qualified lead list built
Purple check mark.
Ongoing campaign optimization
Purple check mark.
1-on-1 onboarding & support
Purple check mark.
Email inbox & domain setup
Purple check mark.
AI-powered personalization
Purple check mark.
A/B testing email campaigns
Purple check mark.
Easy-to-use client dashboard
Purple check mark.
Dashboard setup and training
Purple check mark.
Advanced campaign metrics
Purple check mark.
CRM integration & tracking
Purple check mark.
Advanced guides and tutorials
Purple check mark.
Email, chat, phone support
Purple check mark.
Ongoing strategy calls
Purple check mark.
Dedicated account manager

Frequently Asked Questions

Cleverly is a fully managed lead generation service that handles targeting, messaging, and outreach execution for you. Clay is a data enrichment and workflow tool that helps you build and enrich lead lists, but you still need to set up and run your cold email campaigns.

Not entirely. Clay is powerful for sourcing and enriching data, but it doesn’t execute outreach or manage campaigns. Cleverly provides an end-to-end system—from building targeted lists to writing emails and handling responses—focused on booking meetings.

Clay is strong for data enrichment and pulling information from multiple sources. Cleverly combines enrichment with strategic targeting and verification, ensuring lead lists are aligned with your ideal customer profile and ready for outreach.

Yes. Clay typically needs to be paired with other tools for sending emails, warming domains, and managing replies. Cleverly eliminates this complexity by managing the entire cold outreach process for you.

Companies that want predictable meetings without building a complex outbound stack often choose Cleverly. It’s ideal for teams that prefer a done-for-you system instead of managing tools, data workflows, and cold email campaigns themselves.